Head of Marketing - Blue

Job description / Role

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A"rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group's entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the role
The Head of Marketing will responsible to supervise the development & execution of Marketing strategies & plans for the Blue brand with an objective to drive strong brand image, KPISs, establish our positioning as market leaders in the category.

What you will do

Marketing Strategy:

- Develop the integrated regional marketing strategy & implementation roadmap of BLUE including but not limited to product launches, communication campaigns for both corporate & tactical.
- Drive brand awareness, consideration, and relevance amongst the target audiences.
- Drive market share growth through development of brand equity and improved customer loyalty
- Monitoring of consumer behaviours, market trends, demographics, competitor activities

Activation & Campaigns:
- Manage and coordinate external agency partners
- Lead, activate and execute consumer communications across integrated communications' channels
- Coordinate with the digital team to ensure pure integration on strategy implementations & campaigns.
- Sustain a performance measurement framework across key platforms to drive sustainable growth and continuous improvement
- Responsible for financial planning and reporting (paired with KPI framework to deliver campaign attribution/ROI measurement)
- Ensure pure integration of campaign with relevant local insights' implementation in various countries.

Customer Experience:
- Support delivery of exemplary Customer Experience across all brand touchpoints
- Improving Customer Experience in retail sales spaces and workshops by implementing a branding strategy that is consistent throughout the POS.

Team Management:
- Drive a talent development system that creates marketing professionals who are recruited correctly, developed, coached, and engaged through performance management, learning, development, and succession planning.
- Lead a lean and effective Marketing structure & team
- Drive performance of Marketing team through measurable KPIs
- Ensure 100% compliance with Standard Operating Procedures
- Drive Al-Futtaim Values in workplace

Required skills to be successful
- Strategic and structured business, sales & marketing understanding - long term and short term
- Clear strategic thinking, and ability to create buy-in and influence at a senior level through formalized proposals and business cases.
- Strong communication skills with external / internal stakeholders.
- Ability to lead and motivate others through strong leadership skills, whether through direct line management or via a matrix setup.

Requirements

About the team
The role will report to the Chief Marketing Officer and will be based in Dubai Festival City.

What equips you for the role
- A business or university degree is preferred in Business, Marketing
- Minimum 15 years' work experience in Marketing & Communications.
- Advertising agency experience a plus.
- Multi-market & communications' channels' experience
- Experience delivering strategies with high Customer Centric approach

We're here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.

Before you click "apply": Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.