Head of Marketing - Tryano & Saks

Job description / Role

What we are

Chalhoub is the leading luxury retailer in the Middle East. With more than 600 stores, 300 brands, and 60 years of experience in the region, we are the premiere destination for luxury goods. To fuel the next stage of the organisation's growth, we are looking to build a world-class analytics and AI capability. From physical retail through to supply chain and customer loyalty, we aim to use data to continuously improve every aspect of our operations. We are looking for top talent to join us on this journey.

What you'll be doing

The role of Head of Marketing is to provide strategic and creative leadership and be accountable for all activities and performance of the marketing, creative content, loyalty, CRM, social media and graphic design departments.

Our Head of Marketing will be responsible for setting up the brand's strategy to build brand sustainability and the brand's goals, objectives and budgets for the short and long term.

We require an exceptional people leader who is passionate about retail in order to raise the bar and drive the team to success.

Key responsibilities and Accountabilities

Planning and Leadership

- Supports the Tryano/Saks brands business objectives efficiently through the highest standards of collaboration, stakeholder management and cost-effective management of resources, maximizing revenue, profitability, and growth of the businesses.
- Leads the way by infusing global best practices, defining the brand strategy including the values, mission, and vision, of the brand
- Developing, empowering and motivating the marketing team
- Develops talent in a mentorship capacity

Marketing/Brand/Communications

- Oversees marketing, social media, content, creative, PR, communications, CRM and social functions and is responsible for the creation of integrated marketing strategies that will build and grow the brand, leading to increased awareness, engagement, relevance and revenue.
- Monitors the consumer and competitive environment, conducting consumer, competitive, and performance analyses.
- Analyzes the flow within the departments to guarantee the achievement of the department's goals.
- Improves and optimizes the marketing department's performance ensuring budgets are adequately spent on key initiatives with clear ROI metrics attached.
- Plays a leading role in the establishment of brand building strategies across all channels.
- Designs and implements customer acquisition, retention, development and loyalty programmes

Insights/CRM/Loyalty

- Delivers key insights and recommendations that optimize the performance of the marketing department and marketing programs/campaigns and assists the marketing department in the achievement of its goals.
- Manages and maintains program specific research efforts inclusive of consumer insights, consumer segmentation, competitive intelligence, industry trends, and developments.
- Drives database strategies and growth, conducts thorough gap analysis in the and enhance data quality practices.
- Ensures the vision and strategic roadmap is on track for the Brand, through continuous improvement CX initiatives across all touchpoints and provides guidance on design methodologies for best in class customer journey
- Overseas CRM and Loyalty and is a major stakeholder in delivering the Advanced Analytics Strategy for the Brand

Collaboration

- Works closely with the GM in driving strong leadership, marketing and strategies
- Participates in the design of all new projects to meet marketing and branding requirements and determine the best in market from the full suite of services across various concepts integral to all developments, providing a distinct point of difference and an attractive yield.
- Works closely with E-commerce, Retail, Buying, Operations, Supply Chain and IT
- Creates and presents marketing reports to relevant stakeholders and external partners, while communicating messages in a simple, clear, unambiguous, relatable, and digestible manner to varying audiences.

Requirements

Your Profile

- University degree in Business or Marketing Graduate from recognized Business Schools or Universities
- Ideally holding an MBA: Retail/Brand/ Marketing management, Digital Marketing
- Minimum 11 years of relevant experience Marketing of global brands in FMCG, Luxury, B to B, Brand development, Digital Marketing, Retail Marketing, ideally for multiple networks and multiple markets
- Understands customer, segmentation, personas, fashion and new trends and come up with new ideas ahead of time
- Someone who keeps ahead of the curve, has a strong understanding of fashion trends, collaborations, all communication channels
- Insight driven and analytical
- Exceptional leadership
- Very strong at brand building
- Creative and strategic
- Excellent communication to bring the ecosystem together
- Arabic speaker and someone who has a sense of belonging to the entire GCC region
- And of course social media savvy!

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.