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Job description / Role
Department: Marketing
Reporting to: Marketing Director
Our client is looking to hire an International Marketing Manager, based in the Dubai office. The position is responsible for the successful planning and execution of the marketing and retail strategy across key distribution points, retail partners and marketing channels. Drive the Marketing and Sales strategy and initiatives with the Sales and Marketing teams.
The candidate must have International and GCC experience.
Responsibilities
Functional:
- Manage team of field marketing managers locally and remotely – tracking progress & performance.
- Liase with key stakeholders and drive strategic marketing & retail sales activity to reach global and local objectives.
- Identify new channels to market – across retail/distribution, ATL and BTL marketing activities – to overachieve ROI.
- Identify new customer groups to expand addressable audience.
- Develop a targeted promotional campaign calendar - product launches, engagement campaigns etc.
- Work with design and digital teams to implement media objectives and strategies for paid marketing campaigns.
- Demonstrate an understanding of our client's business.
- Develop retail & merchandising strategy – specifically for UAE & GCC.
- Keep current on retail and media trends.
- Develop various targeted Arabic / Emirati campaigns.
Controlling:
- Measure progress on own KPIs
- Measure project plan against timeline
Engagement
- Prospect to Member Conversion rate achieved through cost effective retail campaigns or innovative new channels.
Requirements
- 9+ years’ experience in Marketing within the retail, media or FMCG fields
- Must have managed a marketing team across multiple countries.
- Skilled in project management, strategy, planning, and reporting
- Must be Knowledgeable in Microsoft, Database, HTML/Web.
- Advanced Excel and PowerPoint skills
- Strong Communication Skills in English is a must. Arabic advantageous.
- Must be willing to travel
KPIs:
- Identifying cost effective routes to market in all territories.
- Downloads, direct & retail sales of the company's verticals
- 3rd party partner campaign conversion rates into Database.
- Additional revenue streams and volume added through the merchants
- The size of and the revenue driven through online and retail sales partners
About the Company
The Adecco Group is the world’s leading talent advisory and solutions company. We proudly make a difference in the working lives of 3.5 million people every year. Our culture is entrepreneurial and inclusive, and we are united by our passion for making a difference in the world of work. We work with over 100,000 organizations in 60 countries, enabling their success. We have 35,000 people working with us across more than 60 countries and territories.
Adecco has been rapidly growing in the Middle East since 2008, developing a substantial footprint throughout the region. We work across 250 different clients, Adecco has more than 62 full time employees, working in 4 offices, servicing all countries across the GCC region. We offer Temporary Staffing, Permanent Placement, Executive Search, Assessments, Visa And Payroll, Outsourcing, PRO Solutions customised as per client requirements. Adecco Middle East Head Office is based in Dubai with a branch at Abu Dhabi.