Junior Digital Marketer - Learning & Development

Job description / Role

Who we are

Chalhoub is the leading luxury retailer in the Middle East. With more than 700 stores, 300 brands, and 60 years of experience in the region, we are the premiere destination for luxury goods. To fuel the next stage of the organisation's growth, we are looking to develop a world class digital and e-commerce capability. Building on our strong data foundations, we are looking to create an agile and truly customer-centric organisation to deliver significant growth. We are looking for top talent to join us on this journey.

The role

The Junior Digital Marketer supports the promotion of Chalhoub University and the team's activities across the Group as well as externally.

You will be instrumental in the planning, development and execution of the Chalhoub University communication strategies, to elevate the learners engagement with digital learning platforms and programs

What you'll be doing

DIGITAL MARKETING
- Additional tasks might be required, in reasonable alignment with the job role
- Is involved in all aspects of marketing and media from planning, advertising, promotions, public, media relations, product development and research.
- Plan, implement, develop, and execute successful Chalhoub University communications and marketing strategies and campaigns to drive growth of the Chalhoub University platform.
- Develop solid understanding of the Chalhoub University offerings in order to design relevant and engaging content for marketing purposes.
- Liaise with internal stakeholders to write communication tools (newsletters, posts, press releases, email newsletters, quotes, briefing documents, presentations...) in line with the Group's brand identity guidelines.
- Assist in creating and managing learning support tools (course branding, platform graphics, videos, brochures, presentations, invitations, roll-up banner, etc.) by supporting in their design, copywriting, and assisting until their final production.
- Work closely with different stakeholders to communicate about Chalhoub University programmes and events, innovation and priorities to enhance overall engagement.
- Follow up closely on the plans' implementation, schedule and activities.
- Audits various aspects of deliverables to ensure the preservation of the image of the Chalhoub University brand.
- Carry out local market research, customer survey, assessing customer demands, brand positioning, monitor competitors' activities, and evaluating market campaigns.
- Participate in relevant projects and community activities as and when needed.
- Review the impact of marketing campaigns and activities and make adjustments as necessary related to future endeavors.

INTERNAL SOCIAL COMMUNICATIONS PLATFORMS
- Drive internal Social media strategy execution for Chalhoub University.
- Benchmark current practices with current trends and audience preferences.
- Assist in designing and implementing social media strategy to align with the business goals.
- Setting specific objectives and reporting on ROI.
- Liaise with the external agencies and stakeholders.

Requirements

What you'll need to succeed
- 2-3 years' experience in a digital marketing position with an international company
- Diploma/Degree in a Marketing discipline
- Working knowledge of email marketing platforms, Google Analytics, graphic design and video editing tools
- Familiarity with digital learning platforms
- Strong project management and organisational skills.
- A fluent command of spoken & written English is a must; Arabic will be a plus

What we can offer you

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.