Manager/Business Marketing - Managed Services GTM

Etisalat - UAE

Dubai, UAE

Ref: HP440-415

Job description / Role

Employment: Full Time

Brief Description:

Principle Functions:
• The role will require building credibility, effective communication, evangelizing the story, while improving the customer journey through enhancement of delivery and support processes and digitalization.
• Lead Go-To-Market activities to drive transformation of commercial and engagement models towards integrated End-to-End solutions based on the current Managed services portfolio, the new virtualization (NFV/SDN) based portfolio as well digital solutions in order to support digital disruption strategies of our customers and grow ICT wallet share with them.
• Responsible for conceptualizing bundles per segment utilizing the concept of integrated frameworks for End-to-End solutions and introduce supporting enablement sales/presales tools.
• Instill consultative selling approach in the sales culture and support in lead generation to achieve the revenue targets.
• Responsible of aligning and cultivating key cross-functional relationships with the Product Owners, Sales segments (GOV/PVT/SMB) Pre-sales, Post-sales & other supporting teams in the organization to drive their focus on positioning, selling and delivering the integrated End-to-End Managed Service solutions.

Duties & Responsibilities:

Key Responsibilities:
• Develop and establish agile and faster go to market process for integrated end-to-end managed solutions based on the existing and future products/solutions that span core business marketing as well as digital solutions (Mobile, fixed Network, Voice, Digital portfolio).
• Build vertical segment bundled solutions based on data analysis and industry requirements.
• Develop consultative sales practice and engagement model with customers (digital networks evangelizing and storytelling, joint roadmap with customer, business case, TCO etc.).
• Build, develop and maintain broad and deep external partner relations with company partners in all solutions areas
• Support in enablement and awareness of sales/presales for newly launched complex solution/propositions.
• Support sales/presales team with TCO/ROI/Financial Models to help demonstrate the value proposition of managed services compared to DIY mode
• Craft and Implement segment marketing strategy based on customer needs and insights
• Develop segment based incentives scheme that deliver the strategy and results expected by management
• Maintain communication and alignment with cross functional teams
• Maintain updated competitive knowledge, industry and technology trends.
• Monitor and report the progress across the tasks assigned.

Requirements

Key Requirements:
• Extensive experience in Communications and/or ICT industry, addressing the technical and business issues of global MNC’s
• Experience in conceptualizing complex pragmatic solutions design
• Record of accomplishment of consultative selling / wider solution design; business acumen to assess opportunity.
• Have experience working with the full marketing mix, bundling, building frameworks
• Possess a strong attention to detail
• Be able to translate technical features into business benefits
• Be head-strong with the ability to get your own ideas across
• Possess a genuine enthusiasm and passion for marketing
• Have commercial awareness, preferably within the B2B for telecommunications/ICT.
• Have the ability to multi-task and manage a number of projects to deadlines
• Organized, self-motivated, self-starter, passionate about work.
• Able to work both individually and as part of a team
• Degree in related engineering, computer science or ICT field
• Advanced/Master’s degree in business.

Job Profile Requirements:
• Post-Graduation
• 5-7 years’ of relevant experience in B2B telecom/ICT sector

About the Company

Etisalat has been the telecommunications service provider in the UAE since 1976, and has built up a modern telecom infrastructure and established itself as an innovative and reliable operator.

Etisalat stands 140th among the Financial Times Top 500 Corporations in the world in terms of market capitalization, and is ranked by The Middle East magazine as the 6th largest company in the Middle East in terms of capitalization and revenues. The Corporation is the largest contributor outside the oil sector to development programmes of the UAE Federal Government, and is an award-winning socially responsible corporation. Etisalat has also won accolades from across the region for its nationalization programme.

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