Manager, Online Social Media Marketing

Atlantis

Dubai, UAE

Ref: NP228-46

Job description / Role

Employment: Full Time

At Atlantis The Palm, Dubai, we strive to create a destination experience that’s not only unforgettable throughout each customer’s stay, but truly memorable for a lifetime. Would you like to be a part of our team? As a result of continuous growth and development we have a unique opportunity for a Manager, Online Social Media Marketing to join our team of marketing professionals.

The successful applicant will build, grow and engage consumers across the resort through existing and new social media channels. You will grow market share, room revenue, day visitation revenue, food & beverage revenue and overall profit objectives through Social media, marketing, eCommerce and PR programs.

The successful person will also undertake the following duties and responsibilities;
- Ensure that these efforts are effectively integrated with the overall marketing strategy of Atlantis the Palm
- Responsible for identifying, developing and maximizing opportunities to drive brand awareness, engagement and revenue via electronic channels through driving visits and bookings through direct brand websites
- Work closely with the VP Global eCommerce on developing the Atlantis the Palm Social media strategy and engagement plans. This is a critical part of the role and will involve working with multiple stakeholders including HOD’s and PR. A Sound and thorough technical knowledge of the social media platforms and developments in this area will be required
- Work with our digital Advertising agencies (Dubai) on various projects.
- Perform regular audits to ensure social media platform content, photography, videos and links are up to date, working and fully utilized
- Manage, monitor, develop and grow the traffic and bookings for Atlantisthepalm.com Implement online strategies to promote this Arabic website and increase its overall online visibility in the Arab world
- Provide tracking, analysis and reporting on the effectiveness of all online initiatives, ensuring marketing goals and business objectives are achieved
- Ensures quality of Social Media online marketing collateral is representative of the Atlantis brand

Requirements

- 3-5 years in internal marketing, hospitality industry preferred
- 3-5 in Ad Agency experience
- 2-3 years ideally in a similar social media role
- Confidence in the running and engaging in Arabic and English social media campaigns and networks is preferable
- Ability to build intermediate facebook apps with a practical experience in HTML and Javascript
- Experience in installation and development of third-party widgets, iframes and plug-ins
- Strong analytical and reporting skills in social media monitoring algorithms
- Ability to strategically build-up a social media campaign to gain maximum exposure in a given timeline
- Understanding of digital media (i.e. online advertising, paid-search, PPC, affiliate marketing
- Experience with Microsoft Office Software, Photoshop, HTML, Dream weaver, xml basics, flash
- Ability to speak Arabic
- College/University degree in marketing preferred

This position requires a dynamic person to join a culture of 80 plus nationalities, where you will be a part of a large team that creates an environment where people strive to do their best. Understanding the company’s vision and demonstrating its core values will be highly regarded.

About the Company

Atlantis is the majestic resort in Dubai situated on the Palm, a man-made island that has captured the world’s imagination with its magnificent scale and ingenuity.

From the moment you arrive, you will be immersed in a dazzling world of imagination, pleasure and luxury of 5 star hotels. The resort offers relaxation and thrills for couples and families alike, including:

•Unique marine habitats - The Lost Chambers •An exhilarating water park - Aquaventure •Pristine white beaches •World-class cuisine in 20 restaurants, •An indulgent spa (ShuiQi ) to awaken your senses •Cosmopolitan boutiques to shop until your heart is content To stay or visit this landmark Dubai Hotel is to live out your dreams amidst warm Arabian seas.

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