Manager/Prepaid Segment

Etisalat - UAE

Abu Dhabi, UAE

Ref: HP440-380

Job description / Role

Employment: Full Time

Brief Description:

• Acts as a product owner for Prepaid segment with full overview of analytics, research, pricing, proposition, customer journey/ customer experience design, campaign, and operations.
• Leads and delivers complex projects with cross-functional coordination between sales, customer care, finance, regulatory, IT and engineering without direct reporting teams.
• Champions customer satisfaction and brand equity while growing revenue and margin mix as per consumer segment overall guideline and annual budget.

Product planning and strategy:

• Influence all stakeholders to develop full strategy and framework for a product portfolio that provides basis for strong commercial performance and differentiation in the market
• Ensure that all plans identify and address customer and market needs, trends and opportunities with digital first customer journeys and smart pricing
• Guide support teams with strong hands-on understanding of Research, Analysis and Pricing tools/ concepts

In-life product management:

• Pro-actively manage products throughout their lifecycle ensuring they achieve their financial and non-financial targets
• Define Key Performance Indicators and analyze and interpret against target/ benchmarks to intervene and drive improvements whenever needed
• Ensure that customer experience, customer feedback, quality of service and competitive position of the products are appropriately monitored and problems rapidly resolved
• Have strong grasp of Campaign Management Systems to define, execute and evaluate Omni channel acquisition, up-sell, cross-sell, retention and win-back campaigns

Product development:

• Develop new products and services to address portfolio gaps, customer needs and emerging opportunities
• Write commercial Business Requirements Documents with details of sales/ self-service channels, customer journey and clear Business Rules
• Define and own targets for Business Case including revenue, adoption and usage KPIs for 12 months
• Create individual briefs for Sales, Customer Care, Marketing Communication, Regulatory, etc. to support commercial launch of new products and services
• Manage internal and external stakeholders for product approval as per defined process

Stakeholder management:

• Present product concepts to CXOs with full storyboard including research, customer insights, proposition, customer journey/ customer experience design, financial impact and go to market strategy
• Circulate major KPI reports daily, weekly, monthly to Mobile Product Marketing Management to show segment and business health
• Defend segment performance in periodic business reviews with detailed analysis backed by data and research

Requirements

Job Requirements:

• Masters degree in Marketing/ Business Administration from Premier Business School
• 4-5 years of Product Management experience in marketing

About the Company

Etisalat has been the telecommunications service provider in the UAE since 1976, and has built up a modern telecom infrastructure and established itself as an innovative and reliable operator.

Etisalat stands 140th among the Financial Times Top 500 Corporations in the world in terms of market capitalization, and is ranked by The Middle East magazine as the 6th largest company in the Middle East in terms of capitalization and revenues. The Corporation is the largest contributor outside the oil sector to development programmes of the UAE Federal Government, and is an award-winning socially responsible corporation. Etisalat has also won accolades from across the region for its nationalization programme.

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General Manager salaries in UAE

Average monthly compensation
AED 35,000

Breakdown available for industries, cities and years of experience