Manager - Public Relation

Job description / Role

Building Fun
Join the team of the first LEGOLAND Park in the Middle East and help us create amazing experiences for families from around the world. At LEGOLAND Dubai we rely everyday on our Model Citizens (employees) in meeting our ultimate goal of bringing the LEGO values of creativity, imagination, learning, quality and fun to life and deliver truly memorable experiences to our guests.

With over 40 interactive rides, live shows and attractions you will be able to find a diverse range of career opportunities in one of the most unique and stimulating work environments you could imagine.

Come and work where work is PLAY. At LEGOLAND we make every child a HERO!

Play Your Part
The PR & Social Media Manager is responsible for strategic development & successful delivery of the LEGOLAND Dubai Public Relations and Social Media Strategy. Drive local, regional and international press coverage for the Park, Water Park and upcoming Hotel. Maximise relevant influencer and blogger relationships, securing positive affinity and exposure for our brand. Work with Digital Marketing Manager to optimise social media content and engagement. Fully manage the PR launch & post opening of LEGOLAND Hotel ensuring maximum coverage in the first year. Push commercial content (F&B focused) to local key media.

Main Responsibilities
- Develop and execute the PR (inclusive of digital PR strategy) & Social Media Strategy, generating maximum positive publicity for LEGOLAND Dubai Resort through multiple communication channels including TV, radio, print and specifically online both locally, regionally and in selected international markets.
- Successfully manage the PR launch of the upcoming LEGOLAND Hotel and post opening to ensure maximum coverage in local and international key source markets.
- Continuous PR communication to key media on new initiatives covering Commercial & Marketing Promotion campaigns.
- Work closely with F&B team to promote monthly food promotions in the Parks and Hotel.
- Manage the PR & Marketing Coordinator and coach them in new project executions.
- Management of external PR agency as necessary.
- Drive maximum media coverage to in-park events working in close collaboration with the Events Team on the annual Events Series Plan
- Establish the voice for social media initiatives and maintain an active and engaging brand presence; post multimedia content, and facilitate dialogue across multiple social media platforms.
- Ensure strong liaison and collaboration with Merlin Entertainments Group corporate communications team and Dubai Parks Destination Management team.
- Work closely with the Brand Team, Sales Team and Dubai Parks Destination Management team to ensure close PR alignment on all Sales and Marketing initiatives.
- Collaborating with Operations (Guest Services) on communication to guests and Annual Pass Members via mail, social media or direct guest contact. If needed supporting Guest Services in content development (soft approach) for complaint responses.
- Fully Manage all FAM trips/VIP visits to Park and Hotel.
- Identifying new opportunities on a yearly basis to elevate the LEGOLAND brand within the media circle.
- Manage annual CSR projects by showcasing LEGOLAND brand initiatives.
- Ensure PR team supports internal communications.
- Able to work on weekends for key rollouts & managing media partner visits.
- Develop Crisis Management communication plan and keep up to date.

Health & Safety:

- Managers/Supervisors are responsible for all aspects of Health, Safety & Security within their department, in line with the Group Policy (HS001).
- In particular, they must ensure that risk assessments have been carried out, that safe working procedures are in place for all work activities and that all employees under their management are aware of the Group Health, Safety and Security Policy and their obligations under it.
- They must ensure that safe working practices are monitored, and that risk assessments and procedures are reviewed regularly.
- Where incidents do occur, they must ensure that they are investigated appropriately and that where necessary, corrective action is taken to ensure that such incidents are not - repeated.

Requirements

Are You a Star?

In order to be qualified for this role you should possess the below criteria:

- Bachelor's degree in media studies, communication or similar
- Minimum of 5 years' experience in a similar role, ideally in a theme park or in the leisure, entertainment or hospitality industry or PR agency
- Good understanding of local media landscape, experience with media in UK & Russia, India or China is a plus
- Good network with local media
- Excellent project management skill
- Ability to work in cross-functional teams
- Fluent in English, Arabic skills are a plus.

The Best Part of The Story

We offer a competitive salary and benefits package which includes; comprehensive medical coverage, life and accident insurance and other generous allowances.

We also care about your career development supported by Learning opportunities for those seeking a long-term future in the Company.

About the Company

Dubai Parks and Resorts offers new heights in experiential entertainment through an inspired concept that brings the best of the east and the west in the entertainment industry. Conceived and developed by Meraas Holding, Dubai Parks and Resorts articulates the Dubai leadership’s vision of positioning the emirate as a compelling global tourist destination.

The first phase of Dubai Parks and Resorts will comprise three theme parks: motiongate™ Dubai, Bollywood Parks™ Dubai, and LEGOLAND® Dubai. The development will also feature Riverland - a grand entrance plaza and Lapita, a family themed hotel. The first phase is scheduled for completion in 2016. Ground work commenced on site in February 2014