Marketing Analytics & Media Manager

Job description / Role

A truly exciting opportunity within a multi-national organisation. Must have strong digital paid media expertise.

Client Details

An exciting and well-established global consumer electronics organisation, looking to further strengthen its reach in the GCC market. This organisation is an industry leader and constantly strives to set industry standards.

Description

As a Marketing Analytics & Media Manager, you will be responsible to deliver business growth & increase marketing ROI by leading local Marketing Analytics & Media for all products (Hardware, Software, Services) across all channels, including paid, owned and earned media. You will deliver strategic insights to maximise effective consumer-centric planning & manage local measurement & reporting. You will also drive integrated data-driven media planning & activation, increase digital media usage, media innovation & accountability culture.

* Lead locally focused marketing activities (i.e. brand /product activations; local partnerships etc. which require media investments) formulate KPI's, monitor and build post analysis of activities.
* Work closely with central Marketing Analytics team to build consistent ROI measurement and campaign optimisation alignment of central and local sales investments with (online) retailers & others (e.g. digital media activities such as CRM, Search, Affiliates etc.) to build a total ROI campaign view.
* Lead co-ordination of local insight requirements and secure budget from Regional consumer and market insight team
* Adapt annual regional media strategy into locally relevant media approach and track application in campaign planning
* Support MM/PM to develop locally relevant adaptations of regional HW, SW & Services strategic media campaign recommendations to deliver on business KPIs
* Manage regional to country communication process to ensure media plan alignment and report weekly investment tracking with the organisation.
* Manage local alignment with media 'Ways of Working' processes, collate Route to Market feedback for territory and recommend how to increase efficiencies
* Maximise media ROI of partnerships (brand, 3rd party, media); manage communication between Local and Central for all media business partnerships (Google, Facebook JBPs)
* Negotiate and manage local media deals & partnerships to maximise ROI with key vendors
* Submit local initiative project establishment recommendation documents and post campaign analysis
* Input into regional strategy and Central eCRM requirements
* Work closely with the Marketing Analytics & Central PR Team to create better alignment of PR reporting across central and local team measurement initiatives i.e. ROI on PR coverage; monitoring PR campaigns; influencer activities etc.

Ideally competent in using the following or equivalents:

* Analytic Platform e.g. Adobe Analytics; Microstrategy; Spredfast & QlikSense
* Media Strategy & Planning & Reporting platforms (e.g. Comscore)
* Adservers e.g. Sizmek, DMPs e.g. Krux, DSPs, Adwords
* Proficient at Microsoft Office (PowerPoint, Word, Excel), Outlook and Internet applications.

Job Offer

* Attractive salary
* Diverse project portfolio
* Opportunity to work for a well-established multi-national organisation

Requirements

* University or higher
* 7+ years of work experience in a media or marketing analytics capacity
* Ability to interpret and model complex data including qualitative and quantitative information, to draw considered and robust conclusions, and to provide reporting in a clear and concise manner.
* Enthusiastic and confident, team player, innovative thinker, fast learner, excellent verbal and written communication skills, the ability to relate and communicate with a wide range of people.
* Clear and concise written skills. Strong presentation and sales skills. Ability to concept, write and develop persuasive, organized presentations quickly.
* Strategic and analytic thinker with the ability to fully understand the range of products, strategically evaluate outside brand products and identify marketing synergies. Well versed in promotion strategies and tactics.
* Strong digital paid media expertise, especially in programmatic. Very technically strong understanding DMPs, DSPs, meta-DSPs, Adservers, data on-boarding, cross device analytics & data.

About the Company

Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world.

The Group has operations in the UK, Continental Europe, Asia-Pacific and the Americas. In the Middle East we focus on the areas of:

Finance & Accounting Banking & Financial Services Procurement Property & Construction Engineering & Supply Chain Oil & Gas Technical and Engineering Human Resources Sales Marketing Technology Secretarial Executive Search Legal

The Group operates through 161 offices in 33 countries and employs over 5,000 employees worldwide.