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Job description / Role
The Marketing Manager will play a key role within the marketing and sales division, developing brand awareness for Cove Beach. The Events and Marketing Manager is responsible for the management and coordination of all events of the venue This is a highly entrepreneurial with room for expansion.
Reports to: GM
Main duties include:
Sales Functions
- Cultivate customer accounts and travel within the local area to develop future and repeat business contributing to the profitability of the venue.
- Attend events, as required, in order to build relationships with a network of potential customers and develop possible business opportunities.
- Analyze local market trends and competitor activity to identify business leads.
- Receive and convert incoming inquiries to achieve targets and maximize revenue.
- Demonstrate a thorough understanding of all facilities and services provided within the restaurant and identify opportunities for up-selling and promoting when appropriate.
Marketing, Events and PR Functions
- Prepare and implement a marketing budget and plan.
- Develop, implement and monitor creative local marketing channels, including social media.
- Develop sponsorship/trade/business arrangements and relationships with businesses, individual clients and organizations interested in supporting the organizations events and activities.
- Planning, implementation and follow-up for all special events and annual receptions.
- Coordinate event logistics, publicity, including public relations, advertising and collateral material design, production and distribution.
- Manage and update of restaurant’s content on the website.
- Manage and update of media database in cooperation with the PR agency.
- Create the menu and all PR material together with the Executive Chef and General Manager.
- Plan and handle individual customer emailing.
- Manage an events schedule to maximize yield and ensure the complete administration and execution of all planned events.
- Supervise and coordinate with event contractors.
Customer Service Related Functions
- Cooperate with other departments in the restaurant to create an exceptional customer experience and ensure that a very high level of customer service is constantly maintained.
- Serve as the main point of contact for VIP customers and ensure the restaurant staff is fully briefed on their requirements.
- Build strong relationships with customers in order to gain full understanding of their needs and work to serve them effectively.
- Manage, record and resolve customer complaints in a prompt and professional manner
- Conduct mystery shopper surveys within the venue and present results.
- Generally monitor the standard of service and report any issues directly to the General Manager.
Customer Service Related Functions
- Cooperate with other departments in the restaurant to create an exceptional customer experience and ensure that a very high level of customer service is constantly maintained.
- Serve as the main point of contact for VIP customers and ensure the restaurant staff is fully briefed on their requirements.
- Build strong relationships with customers in order to gain full understanding of their needs and work to serve them effectively.
- Manage, record and resolve customer complaints in a prompt and professional manner
- Conduct mystery shopper surveys within the venue and present results.
- Generally monitor the standard of service and report any issues directly to the General Manager.
General Responsibilities
- Produce accurate and timely reports that meet the needs of senior management.
- Attend all restaurant meetings.
- Assist with other departments, as necessary.
Requirements
- 2-4 years relevant experience in public relations and communications
- Strong network of B2B, national business and trade media contacts
- Established relationships with general business, consumer and entertainment trade press/analyst/blogger communities
- Proven successes in both traditional and interactive PR channels
- Acute sense of judgment, tact and diplomacy
- Ability to write a business letter, an article, and a press release.
- Comfortable and competent in making presentations to groups.
- BS/BA Degree
About the Company
The foundation for AMZ Group was laid in 1999 with the opening of our first retail store. The motivation behind this was a strong personal passion for quality products and superior experiences. With this mindset of offering customers excellence as our guiding principle the group has continuously grown and diversified; in 2002 successfully branching into hospitality. Today AMZ Group consists of a diversified portfolio of businesses and is looking to grow even further through our 400 employees, whom all share a common passion for offering excellent services in a sustainable way.