Marketing Executive

Job description / Role

- Marketing Strategy and Plan: Assist marketing manager in the preparation of marketing strategy and execute the marketing and PR project plans and budgets in line with overall business strategy
- Branding: Ensure brand guidelines are applied consistently across all communication.
- Consultants: Coordinate all consultants (Research, Creative, PR, Advertising, Digital, Promotions, Events) via briefing plans, jobs, campaigns, activities and events, continuously following up with them to ensure proper implementation.
- Launch events/ Exhibitions: Liaise with the events agency for the venue selection, location, food tasting, rehearsal, invitees list, invitation cards, gifts and giveaways . During exhibitions, liaising with organizers, supervising stand installation, branding and setup
- Brochures and Collaterals: Assist with preparation and procurement of high quality marketing brochures, press placements for the Project and its associated products. Verifying layout content, copy, proof-reading, feedback to all parties involved and delivery
- Digital: Manage and update the digital platform such as website content and proofing
- Newsletters: Coordinating the content, layout, proofreading, selection of articles, follow up on print and distribution
- CSR: receiving applicants, answering queries, preparing for Jury meeting. Preparation of the press conference
- NGOs: Post selection follow through on the proper use of funds, visits the NGOs location for grant, press, photo opportunity.
- PR: Follow up with media and PR agency on the events and brand coverage
- Sales: Liaising with CRT on floor plans and marketing requirements/amendments including broker events and handover packs
- Promotional material: Gathering options, checking samples, making recommendations based on quality and price
- Team Relations: Establish a good working relationship with other marketing and development staff within the project and with the Joint Venture Companies.
- Reports: Populate the reports for head office
- Administration: Act as custodian of corporate documents and records, i.e. Brand Style Guide.
- Procurement and RFP’s: Implement and adhere to purchase procedures and assist in the management of tax invoices or related invoices and budgets.
- Conferences: Assist with arranging programs, speaker opportunities at events, or conferences.
- Other: Follow up actions as maybe directed by Senior Development Director and CBU CMO

Requirements

- Business orientated qualification in Marketing or related field
- 3 years functional experience
- Middle East Experience (preferable in Real Estate)

Functional Knowledge:
- Understanding of Marketing Mix and Channel Communications
- Understanding of Agency practices
- Brief Setting and Agency Coordination
- Reporting and analysis
- Standard Office Software Capabilities

Technical Competencies:
- Good Team Player
- Good Reporting Skills
- Strong Communication skills
- Strong Coordination skills
- Good understanding of Production Techniques

About the Company

Majid Al Futtaim Properties is one of MENAs leading diversified property companies with operations across shopping malls, hotels and mixed-use communities.

The Shopping Malls Business Unit, an industry leader, owns, manages and develops mall destinations that provide memorable shopping, entertainment and social experiences for its customers. Majid Al Futtaim Properties has pioneered the regional face of retail, leisure and entertainment, since the launch of its first mall, Deira City Centre in 1995. The companys mall portfolio includes 17 shopping centres across UAE, Bahrain, Oman, Egypt and Lebanon with a combined gross leasable area (GLA) of over 1 million sqm, more than 2,800 tenants and an increasing footfall of over 160 million visitors in 2013.

The Hotel Business Unit develops and manages hotels and branded serviced apartments that are synergistic with the companys malls. Majid Al Futtaim owns nine hotels in the UAE and two in Bahrain. Their strategic proximity to the malls contributes to welcoming over 1.2 million guests annually.

The Communities Business Unit develops quality mixed-use projects anchored by residential housing. Majid Al Futtaim currently has three communities under development. The Wave, a joint venture with the government of Oman to develop Muscats largest ocean-front integrated community; Al Zahia, a joint venture with the Government of Sharjah, to build the Emirates first gated residential community with a regional mall in a prime growth corridor; The 250,000 sqm Waterfront City development in Beirut, Lebanon, a joint venture with Socit Joseph Khoury & Fils Holding SAL to build Beiruts premier mixed used community with one of the largest marinas in the Mediterranean.

Majid Al Futtaim Properties is recognised as a sustainability leader in the MENA region. According to the 2013 Global Real Estate Sustainability Benchmark (GRESB) survey, the company ranks No. 1 in MENA, second in the Asia-Pacific region and in the top 133 property businesses worldwide. In 2013, Majid Al Futtaim launched its new five-year sustainability strategy with the vision to enhance peoples lives through sustainable real estate. This commitment is reflected in Majid Al Futtaim Properties pioneering standards, prosperous communities and high performance assets.