Marketing Executive

Job description / Role

- Work with the Manager Marketing to develop an overall Communications Strategy and “umbrella guidelines” that each centre/destination will embrace. Monitor adherence to these guidelines.
- Interface with the Manager Marketing and assist in developing communication strategies and related activities which promote the centre as a ‘destination of choice’. Ensure that all marketing efforts are aligned with the Annual Marketing Plan, Asset Brand positioning and overall objectives set for each of the operating assets.
- Supervise the implementation of marketing activities as per approved plan set for each destination/ centre and ensure quality and timely execution.
- Manage marketing activities / campaigns for the assigned centre including creative and all marketing collateral required and ensure documentation of each campaign / promotion / activation and analysis of results and retailer’s feedback for post reports.
- Maintain monthly cumulative reports for centre publicity, social media and website monitoring and provide ongoing feedback to Marketing Manager, Mall Management and tenants.
- Develop and maintain an ongoing list of tour operators, cruise operators, hotels, airlines, bus companies, etc., in the region and create a program to target them with the aid of the Tourism Manager.
- Generate of all related paperwork such as L.P.O.s, PARs, etc., for related activities at the centre, in addition to overseeing and coordinating the development and production of any internal / external newsletters, mall magazines, etc.
- Oversee the coordination and production of any in mall multi-media program, monitor content and manage the information in keeping with the overall brand/positioning.
- Work with strategic partners e.g. hotels, L&E brands to ensure that theirs collateral fits with the brand and that any major brand partnerships are communicated to the consumer effectively
- Work closely with the Marketing Manager and the Promotions Coordinator to ensure that all retailer offers and activities are communicated effectively in appropriate media platforms.
- Work with the Customer Service coordinator to produce a Customer Service briefing pack on a timely basis outlining promotions, new stores etc. for information.
- Provide all necessary data / reports on a periodic basis pertaining to marketing activities to the Manager Marketing for review, resolutions of issues and prompt decision making.
- Ensure compliance with the MAFP SMBU’s Code of Conduct, Departmental policies and HR Policies and Procedures at all times.
- Be the advocate and ambassador of aligning and cascading the MAFP values across SMBU and ensure that it is adhered to and exhibit the same all the time.

Requirements

- Bachelor’s degree in Business Administration / Marketing or equivalent.
- Minimum 3 - 5 years work experience in managing Marketing activities preferably in a reputed Retail / Hospitality / Advertising / Event Management companies in GCC or abroad

About the Company

Majid Al Futtaim Properties is one of MENAs leading diversified property companies with operations across shopping malls, hotels and mixed-use communities.

The Shopping Malls Business Unit, an industry leader, owns, manages and develops mall destinations that provide memorable shopping, entertainment and social experiences for its customers. Majid Al Futtaim Properties has pioneered the regional face of retail, leisure and entertainment, since the launch of its first mall, Deira City Centre in 1995. The companys mall portfolio includes 17 shopping centres across UAE, Bahrain, Oman, Egypt and Lebanon with a combined gross leasable area (GLA) of over 1 million sqm, more than 2,800 tenants and an increasing footfall of over 160 million visitors in 2013.

The Hotel Business Unit develops and manages hotels and branded serviced apartments that are synergistic with the companys malls. Majid Al Futtaim owns nine hotels in the UAE and two in Bahrain. Their strategic proximity to the malls contributes to welcoming over 1.2 million guests annually.

The Communities Business Unit develops quality mixed-use projects anchored by residential housing. Majid Al Futtaim currently has three communities under development. The Wave, a joint venture with the government of Oman to develop Muscats largest ocean-front integrated community; Al Zahia, a joint venture with the Government of Sharjah, to build the Emirates first gated residential community with a regional mall in a prime growth corridor; The 250,000 sqm Waterfront City development in Beirut, Lebanon, a joint venture with Socit Joseph Khoury & Fils Holding SAL to build Beiruts premier mixed used community with one of the largest marinas in the Mediterranean.

Majid Al Futtaim Properties is recognised as a sustainability leader in the MENA region. According to the 2013 Global Real Estate Sustainability Benchmark (GRESB) survey, the company ranks No. 1 in MENA, second in the Asia-Pacific region and in the top 133 property businesses worldwide. In 2013, Majid Al Futtaim launched its new five-year sustainability strategy with the vision to enhance peoples lives through sustainable real estate. This commitment is reflected in Majid Al Futtaim Properties pioneering standards, prosperous communities and high performance assets.