Marketing Executive

Job description / Role

Building Fun
Experience the vibrant celebration of Mumbai's famous film industry in all its colours and flavours at BOLLYWOOD PARKS Dubai.

Our team is at the heart of who we are, and we are looking for passionate, fun and dedicated people who can connect with our guests and take them on a journey into Bollywood. Whether you are working in the park or behind the scenes, you will be part of an engaging and dynamic environment that values teamwork and creativity.

With immersive rides featuring the biggest names in Bollywood, live entertainment and stage performances transporting you into a realm of movie magic, we invite you to join us on an adventure of a lifetime. The most celebrated cinema industry just got a whole lot more fun.

Play Your Part
Responsible for implementing and coordinating 360 Degree marketing campaigns and events

Main Duties:

- Launch marketing plans for Bollywood Parksâ„¢ Dubai that includes, online and offline media plans and activation based on target market and audience
- Work with media partners and implement direct media driven campaigns
- Implement stories via Public Relations channel to drive brand awareness for Bollywood Parksâ„¢ Dubai across the region source markets
- Manage social media reports, digital marketing reports, PR reports and share key learnings
- Implement administrative tasks linked to marketing functions such as procurement policies, CRM systems and follow up when required
- Liaison with all marketing support agencies to meet timelines for campaigns
- Vendor management for BTL related activities and follow up's on jobs
- Support Marketing Manager on development and deployment of direct channel marketing programs that supported acquisition and growth of database.
- Support Marketing Manager to monitor, assess and report the performance of all marketing campaigns by analysing key performance indicators to ensure visibility on their return on investment.
- Work with the digital agency to implement digital marketing strategies.

Requirements

Are You a Star?
In order to be qualified for this role you should possess the below criteria:

Essential:

- Bachelor's degree in Business Management / Marketing or relevant
- Passionate with in dept understanding of Bollywood Industry and Indian sub-continent entertainment industry
- Proactive, conscientious and detailed oriented
- Min. 1 year plus experience in marketing or communication business
- Thorough understanding of promotions and execution of programs across all marketing channels
- Ability to multi-tasks and meet tight deadlines with good time management skills.
- Language; English speaker - Indian National with Hindi speaking is a preference
- Understanding of GCC cultural peculiarities to ensure that designs created are in accordance and not offensive
- Microsoft, Google Docs, and CMS Word Press/Excel/PPT

Requirements:

- Timeline driven
- Flexible working hours

Best Part of The Story
We offer a competitive salary and benefits package which includes; housing allowance, annual flight allowance, comprehensive medical coverage, life and accident insurance and other generous allowances.

We also care about your career development supported by Learning opportunities for those seeking a long-term future in the Company.

About the Company

Dubai Parks and Resorts offers new heights in experiential entertainment through an inspired concept that brings the best of the east and the west in the entertainment industry. Conceived and developed by Meraas Holding, Dubai Parks and Resorts articulates the Dubai leadership’s vision of positioning the emirate as a compelling global tourist destination.

The first phase of Dubai Parks and Resorts will comprise three theme parks: motiongate™ Dubai, Bollywood Parks™ Dubai, and LEGOLAND® Dubai. The development will also feature Riverland - a grand entrance plaza and Lapita, a family themed hotel. The first phase is scheduled for completion in 2016. Ground work commenced on site in February 2014