Marketing Executive

Job description / Role

Job Description
- Development and Execution of the Marketing Plan to increase UAEU SIP awareness, reputation and engagement.
- Support the development of the marketing strategy in line with UAEU SIP objectives.
- Analyze market trends and, based on it, recommend changes to marketing and business strategies.
- Update and manage, on a daily base, the marketing budget.
- Build strategic relationship with stakeholders: public and private, domestic and international.
- Liaise with Media and University Outreach Department to increase UAEU SIP coverage and visibility.
- Develop marketing campaigns to attract sponsors, partners, investors, startups, SMEs and research centers/ Labs to UAEU SIP.
- Own the marketing campaigns form ideation phase to evaluation.
- Establish and Measure ROI targets for all Marketing campaigns.
- Collaborate with Partners to increase awareness and engagement.
- Approves and oversee and work with other Marketing team members and creative teams to develop campaign ideas, content, graphics designs, promotional materials and identifies the appropriate media channel.
- Ensure creative marketing materials and content are consistent and in line with brand guidelines.
- Participate in all areas of content generation and production across all UAEU SIP platforms.
- Engage on social media.
- Coordinate UAEU SIP events: owned and in partnership.
- Attending conferences, exhibitions and competitions to gain insight about the market dynamic, research and trends.
- Evaluate, track and report marketing campaigns on a regular base, adjust the marketing plan accordingly.
- Implement and improve lead generation campaigns, measuring results.
- Execute overall CRM and direct marketing. Keep an updated CRM database, develop actions to increase engagement.
- Provide expert direction and insights on marketing matters to UAEU SIP units.
- Keep effective internal communications to ensure that all UAU SIP staff are kept informed about the marketing objectives.
- Participates in the evaluation of potential strategic partnerships for UAUE SIP Marketing.
- Conduct media monitoring of UAEU SIP news and content analysis.
- Other related tasks as assigned.<b>Minimum Qualification</b>
- Bachelor's degree, preferably Master's degree in Marketing, Business or related field.
- Minimum 3 years in the same field<b>Preferred Qualification</b>
- Proven experience as marketing specialist or similar role, thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
- Proficiency with Google Analytics and other web analysis tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Comfortable with numbers, making sense of metrics and working with spreadsheets
- High ability to prepare reports, proposals and presentations
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Strong understanding of Microsoft Office Programs
- English language proficiency

Requirements

Expected Skills/Rank/Experience
- Accountability
- Effective resource management
- Focus on results
- Focus on Client Relationships
- Organization and prioritization skills
- Analytical, communication and presentation skills
- Creativity
- Critical Thinking
- Teamwork

About the Company

Founded in 1976 by the late Sheikh Zayed Bin Sultan Al Nahyan, UAEU is a comprehensive, research-intensive university enrolling about 14,000 Emirati and international students. As the UAE’s flagship university, UAEU offers a full range of accredited, high-quality graduate and undergraduate programs through nine Colleges: Business and Economics; Education; Engineering; Food and Agriculture; Humanities and Social Sciences; IT; Law; Medicine and Health Sciences; and Science. With a distinguished international faculty, state-of-the art new campus, and full range of student support services, UAEU offers a living-learning environment that is unmatched in the UAE.

As a research-intensive university of international stature, UAEU works with its partners in industry to provide research solutions to challenges faced by the nation, the region, and the world. The University has established research centers of strategic importance to the country and the region which are advancing knowledge in critical areas ranging from water resources to cancer treatments. UAEU is currently ranked the number one research university in the GCC, number two in the Arab World, and #370 globally.

UAEU’s academic programs have been developed in partnership with employers, so our graduates are in high demand. UAEU alumni hold key positions in industry, commerce, and government throughout the region. Our continuing investments in facilities, services, and staff ensure that UAEU will continue to serve as a model of innovation and excellence.