Marketing Executive - Bars and Restaurants - 6 Month Contract

Job description / Role

Working with the Group Marketing Manager to execute the marketing strategies and campaigns for the ELR – Bars and Restaurants operating division to achieve key annual business objectives and plans.

Coordinating the monthly promotional calendar, which includes developing marketing materials and activating and managing campaigns that are both ATL (above the Line) and BTL (below the line) for the purpose of increasing brand awareness and generating revenue.

Marketing Executive will be involved in all aspects of advertising, social media, public relations, event management, community engagement, media relations, partner engagement, publication development, internal communications, media buying and marketing research.

Marketing Campaigns:
- Implement marketing strategies, objectives and tactics which proactively support the achievement of annual and longer term business objectives, working collaboratively with the Group Marketing Manager
- Work closely with Executive Managers to support and coordinate the development of Outlet led marketing campaigns and new store opening programs from concept through to implementation, and ensuring follow up analysis is communicated
- Create and drive a PR strategy which consistently delivers key messages and brand USPs to the agreed target audiences.
- Drive footfall into outlets through the use of available media and track coverage on a monthly basis

Ensure marketing campaigns support the vision for the individual brands by;
- Significantly improve consumers engagement within the appeal of the individual brands
- Drive awareness, sales and engagement through the impact of outlet marketing activities
- Provide outstanding impact with well executed campaigns and collateral
- Champion the collation of consumer research to drive changes to the brand proposition
- Develop a network of media contacts to drive press activity for each campaign

Marketing Calendar of Activities
- Managing and executing marketing activities within the marketing promotional calendar for all brands, including:
- Briefing in artwork requirements with design agencies for various promotional activities.
- Determining marketing material production specifications, and overseeing all production is up to standard
- Marketing of one-off special event activations to increase exposure and attendance
- Marketing of ongoing promotional events and campaigns to generate awareness and increase sales
- Menu updates and new menu implementation in line with yearly menu planner
- Tactical Offer communication implementation
- Evaluating marketing campaign results based on set targets

Digital Marketing
- Oversee and manage website portfolio, ensuring content is up to date and in line with brand standards
- Oversee and monitor all social media websites, ensuring best practices are adhered to, as well as offer advice and support to outlet managers on Facebook management and evaluating insights & analysis
- Liaising with Social Media agencies for social media advertising and promotional opportunities

Events
- Play an active role in the implementation of the brand and marketing activities during events, which includes being present at the event to ensure successful brand representation
- Working with the Events Team to ensure all events are supported with proactive marketing campaigns to create awareness within customer base and local media
- Provide support in the planning, execution and logistics of all major events

Administrative
- Management of project-set budgets ensuring that all marketing spend within a project scope is in line with pre agreed budget
- Maintaining up to date records of Marketing Purchase Orders and Invoices

Photography
- Assisting and managing photo-shoots to increase the photo images portfolio, including both food photography and architectural photography
- Managing and updating Image Library in line with new and updated imagery

Requirements

- Degree in Marketing or Business Management
- Other certifications obtained: CIMA
- Minimum two years as a Marketing Executive

Specialist knowledge:
- Have experience in working with external agencies - production suppliers and design agencies

Age Range: 25
Current Location: UAE

About the Company

Emirates Leisure Retail is a fully fledged division of the high profile Emirates Group, with strong interests in establishing, managing and franchising a wide ranging portfolio of restaurants, cafés, bars and lounges in the Gulf Cooperative Council countries and far beyond.

Headquartered in Dubai, in the United Arab Emirates, ELR’s operations span the adjoining emirates of Abu Dhabi, Sharjah, Ajman and Ras Al Khaimah, the city of Muscat in the Sultanate of Oman and most recently Australia.

ELR is part of the MMI group, which over the course of 100 years has created vested businesses in trade, travel, IT, corporate services, leisure retail and liquor. In 2007 the leisure operations of the group were divested to create a new limited liability company, rebranded as Emirates Leisure Retail.