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Job description / Role
Position: Marketing Executive/Manager
Department: Marketing
Reports to: Marketing Director
Works closely with: Conference Production Team, Sales Teams, Operations Team, Customer Service Executive
IQPC provides business executives around the world with tailored practical conferences, large scale events, topical seminars and in-house training programs, keeping them up-to-date with industry trends, technological developments and the regulatory landscape. IQPC leverages a global research base of best practices to produce an unrivalled portfolio of conferences.
The Marketing Executive/Manager will be responsible for the strategy, analysis and execution of integrated marketing plans designed to attract delegates to a range of conferences and events.
The ideal candidate will be a commercial thinker, focused on results and the bottom line. This person will be the curator of all marketing communications in their portfolio and is responsible for generating direct registrations as well as high-quality leads which translate to real revenue. This person will be highly-organised, adept at multi-tasking, and capable of managing a high volume of responsibilities quickly and with accuracy.
This person will be a relationship-builder who can develop beneficial relationships with key stakeholders and partners – both internal and external – to maximise promotion opportunities. This person will be a team-player who thrives in a busy, fast-paced environment and is able to flex between the analytical and creative, using data to drive their decisions and generating innovative ideas with a view to constantly improve results and performance. This is an office-based role.
Primary responsibilities
- Create and execute targeted marketing plans for each event using the full range of direct marketing channels including but not limited to email, website, direct mail, online marketing and social media marketing in order to generate leads and direct registrations.
- Identify data gaps and strategies to plug these gaps, manage and monitor data build, and if necessary, externally source and acquire new data
- Select data from the internal database based on segmentation and messaging
- Proofread marketing copy including emails, brochures and websites for clarity, grammar, and spelling
- Set up emails using email software on time and according to schedule
- Brief and oversee the creation of event micro sites and ensure each site is up-to-date with the latest event information
- Manage the allocated marketing budget, monitor marketing spend, sign off invoices for costs incurred and update marketing costs in order to accurately report on final marketing spend at the completion of each event
- Own and manage the relationship with key external marketing partners
- Oversee the creation and promotion of high quality, relevant content such as white papers or articles in order to generate high quality leads
- Work with graphic designers to design brochures in a timely and cost-efficient manner
Requirements
- Educated to degree level 2:1 or equivalent
- Must be fluent in written and spoken English
- Experience working in a high-volume, fast-paced, deadline-driven environment
- Experience with B2B direct marketing, tracking, testing and analysis
- Outstanding time management and organisational skills, with the ability to work independently, multi-task and prioritise a workload
- Impeccable attention to detail
- Results-oriented commercial thinker with ability to manage budgets and make decisions based on profitability
- Excellent verbal and written communicator who is able to build relationships and negotiate win-win agreements with partners and vendors
- Solution-oriented team-player with excellent interpersonal skills
- Experience working with CRM systems and databases
- Knowledge of international markets an advantage
Salary paying between 10,000 to 12,000 AED
About the Company
italent has been around since 2012, when we saw that businesses needed better talent solutions for their employment requirements. By focusing our efforts on quality products and services that are simple-to-use and innovative, our team brings you the best results without any unexpected additional costs and unnecessary complications. Simply put, we love helping businesses find and keep the right people.