Marketing Executive - UAE National

Job description / Role

Marketing Executive - Lacoste (UAE National)

We are Chalhoub Group, a leading family business in the world of beauty, fashion and gifts. We have blended our Middle East expertise and intimate knowledge of luxury to offer service excellence to all our partners and a unique experience to all our customers for over 60 years

As we continue to grow, it's our vision to become a hybrid retailer, bringing luxury experiences to the fingertips of customers everywhere.

Our passionate teams drive our vision forward, without them, we couldn't create luxury experiences for our customers. Through opportunities, development and support, we empower each and every employee to achieve their career goals - and beyond. It's an exciting journey we're on, and one you could be part of.

What we are looking for : Marketing Executive - Lacoste

We have an exciting position within our luxury department store in Abu Dhabi! The role will be reporting to the Head of Marketing and overlooking the marketing activities related to retail marketing in store activations and execution on the ground.

You will manage and work closely with different brands, overlooking seasonal campaigns and bringing them to life in the store! You will have an eye for creativity and be experienced in managing overall campaigns in a luxury retail space, understanding how to develop campaigns through different mediums to drive traffic to the stores and improve profitability.

What you'll do:

- Improve store profitability by creating operational in-store action plans to increase customer acquisition, retention, satisfaction, cross sell & up sell sales and services
- Implement marketing strategies & improve brand's performance
- Responsible for CRM - consumer knowledge, segmentation and lifecycle by country/city/store
- Supervise the execution of the marketing action plan of the local markets & analyse results (Store events, direct marketing, promotions)
- Optimizes service & in-store experience
- Defines action plan per store based on Mystery shopping
- Develops sales force animation program
- Monitors Store KPI's
- Keep track of store performance and related marketing KPI's

Requirements

What you need to succeed in this role:

We see success in the role as having strong knowledge of the luxury consumer in the Middle East with the ability to drive marketing strategies to improve brand awareness.

More specifically, we would love to hear from you if you can say yes to the below

- Previous experience of working in a 360-marketing role
- Regional experience hanlding multiple stores
- Understanding Retail Marketing, CRM, Trade marketing and Digital/social media aspects
- Can provide examples of marketing campaigns that have driven traffic to stores
- Have high emotional intelligence and ability to understand cultural nuances.
- Excellent at collaborating cross functionally and dealing with mall management, external agencies

Ready to join our exciting transformation to become a hybrid retailer, bringing luxury experiences to the fingertips of our customers everywhere? Now's your chance. By being part of our journey here at Chalhoub Group, you can make a real impact on customers and some of the finest brands in the world. In return, you'll have everything you need to innovate your career.

What we can offer you

We will help shape your journey with us through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility.

Our Group offers the opportunity to support careers that may span different teams, different job roles, different categories and even different countries. We offer diverse career paths for those who show drive and passion as well as the desire to learn and grow.

Amazing benefits

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, life insurance, child education contribution & exclusive employee discounts.

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.