Marketing Manager

Job description / Role

Marketing Manager - Middle East

An opportunity to lead marketing efforts in the Middle East with a global medical insurance provider.

Reporting to the Head of Marketing, the role of Marketing Manager is to lead direct and indirect integrated communications programmes to maximise profitable top line growth in the region.

You will work collaboratively with Sales, brokers, partners, providers and other key stakeholders to develop effective and efficient marketing programmes to increase new business. Support the delivery of Middle East marketing strategy (Individual, SME and large Corporate Groups). Build collaborative, productive relationships with regional and central stakeholders in order to drive tactical marketing activity.

The role is responsible for implementing marketing programmes to shape and fulfill a marketing plan for each given country in the region to deliver acquisition of new business, retention of existing business and on-going engagement of all prospects, existing customers, brokers and partners.

The role is responsible for achieving specific targets and KPIs for campaigns with a focus on digital activity

Requirements

- Educated to a Degree level with a minimum 5 years of experience in a marketing/advertising role; agency background will be beneficial
- Digital experience in the UAE market is preferred
- Experience of delivering integrated marketing campaigns across the entire marketing mix
- Experience in generating leads and sales through an acquisition plan
- Experience in managing agencies (creative and media buying)
- Experience managing a copy approval process – ideally within a regulated market
- Advanced PC skills, including Acrobat, Excel, Word and PowerPoint – essential
- Very high standard of written and spoken English, with proven copy writing experience – this is a necessity
- Knowledge of Arabic will be an advantage

About the Company

Mackenzie Jones Middle East has decades of recruitment expertise in various industry sectors. Along with a deep understanding of key market sectors and regions, we never forget to treat clients, companies and candidates as individuals who have unique needs.

So we always listen, constantly learn, occasionally challenge and frequently advise. Its all part of a service renowned for its courtesy, consideration and dedication. Based in Dubai since 2006, our office covers the GCC and Levant countries and with the right regional expertise, we are the leading specialists.

Were growing rapidly because people appreciate our honesty, commitment and results.