Marketing Manager

Job description / Role

The Post

Aldar Academies are currently seeking a dedicated professional to be our Marketing Manager to work closely with and assisting Marketing and Enrolment Team. The successful candidate should be able to perform a variety of tasks simultaneously and be able to work under pressure.
This is an exciting opportunity to join the highly successful Aldar Academies family of schools and to help shape the future of Abu Dhabi’s leading school group.

Responsibilities:

• Support the Head of enrollments & Marketing in developing and executing a Marketing strategy that supports an aggressive student enrollment plan to meet our financial targets
• Manage the day to day marketing activities of the organisation.
• Overseeing the marketing budget.
• Creation and publication of all marketing material in line with marketing plans.
• Planning and implementing promotional campaigns.
• Manage and improve lead generation campaigns, measuring results.
• Preparing online and print marketing campaigns.
• Monitor and report on effectiveness of marketing communications.
• Working closely with external agencies on content and media booking.
• Maintain effective internal communications to ensure that all relevant company
functions are kept informed of marketing objectives.
• Analyzing potential strategic partner relationships for company marketing competitor analysis.
• Assist in providing customer service and brand guidelines training to teams in schools.
• Liaise with schools to develop their social media strategy and guidelines for use.
• Work with external agencies to develop the marketing content.
• Ensure all parent facing areas are welcoming to parents and comply with the AA brand guidelines.
• Update all enrollments communication and marketing collateral to ensure the messaging is consistent and the tone is welcoming and appropriate across Aldar Academies.
• Highlight the USPS of each school and work with Marketing to ensure these are clearly communicated to each school’s target demographic.
• Provide regular updates and reports on progress and strategy to the Head of Enrollments & Marketing

Requirements

Requirements:

• Bachelor degree in Marketing.
• A minimum of 2 years of experience in a similar role in the region
• Marketing experience is require
• Experience in the Education sector is preferred
• Fluent English communication skills, written and oral.
• Passion for Marketing
• Strong analytical and project management skills.
• Confident and dynamic personality.
• Strong creative outlook.
• Ability to work independently and on own initiative
• Strong interpersonal skills to be able to work well in a multi-cultural environment
• Computer literacy
• Fluency in Arabic is preferable

About the Company

Aldar Academies, a division of Aldar Properties PJSC, is a leading provider of private education in the Emirate of Abu Dhabi. We provide inspiring learning environments, combining the very best academic, arts and sporting facilities with the highest standards of teaching. From a single school with 250 students in 2007, Aldar Academies now operates six schools in Abu Dhabi and Al Ain with over 4700 students. With over 700 employees we have planned projects to grow our current schools and build new ones to increase our student capacity to over 14,000 in the next 4-5 years. All our schools are rated Band A by the Abu Dhabi Education Council.

All Aldar Academies schools offer a British curriculum, which has been adapted to the needs of students in the UAE, ensuring that all our students have access to an international education in a stimulating, multi-cultural setting where academic achievement is nurtured alongside personal development. Operating as integral parts of the communities to which they belong, each of our six primary and secondary schools allows students to find and pursue their passions and prepare them for a future of success.

Aldar Academies schools are, at pre-school and primary level, The Pearl, Al Mushrif and Al Muna; serving both pre-school, primary and secondary age students are Al Ain International School and Al Yasmina, which operates from FS1 to Year 13. Al Bateen Secondary School serves the needs of secondary school students in the heart of Abu Dhabi and offers the IB Diploma Programme in Years 12 and 13.