Job closed
Ref: KP902-488
Job description / Role
Synopsis
The purpose of this role is to lead the Etihad Guest marketing team, ensuring the overall annual Guest marketing strategy is defined in alignment with overall OGSM and Marketing goals, and manage the team in delivering best in class marketing for Etihad Guest, both for members and collaborating with partners and products.
Accountabilities
- Lead all Etihad Guest marketing efforts and oversee Etihad Guest marketing team to ensure all annual plans are delivered effectively
- Manage the Etihad Guest marketing strategy and budget, ensuring budget is appropriately distributed annual and tracked accordingly
- Responsible for all strategic marketing and lifecycle planning, including cobranding, points transfer, financial partnerships, and direct-to-consumer marketing.
- Work closely with Acquisition & Onboarding team to support guest acquisition initiatives
- Build and maintain strong relationships with Partnerships leads, partners and marketing departments
- Work with Enterprise Analytics Team on analysis and insights of all activities using this to optimize existing and build new strategies. Include partner data where possible or relevant
- Commission market research where required to support creation of insights to inform marketing activities
Requirements
Education & Experience
- Bachelor's degree in a related field from an accredited college/university and/or relevant experience
- 8+ years relevant work experience. At least 5+ years' experience with performance multi-channel marketing.
- Strong project management and presentation skills
About Etihad Airways
Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world's leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad's codeshare partners, Etihad's network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. Etihad is recognised as one of the world's leading airlines in response to COVID-19 and was the first airline in the world to fully vaccinate its crew on board.
About the Company
Etihad Airways is the National Airline of the United Arab Emirates. The airline was set up by a Royal Decree in July 2003, with Abu Dhabi, the capital of the UAE, as its hub. Etihad started commercial operations in November 2003.
With Etihad, everyone who flies with us is welcomed as our guest.
This simple credo illuminates everything we do, from big things like making sure that our fleet is one of the most advanced in the sky, to small touches like letting you choose the films you watch.
Were proud to be the National Airline of the United Arab Emirates. At the crossroads between Europe and Asia, our home reflects our commitment to bringing the world closer together - as does our highly cosmopolitan staff.