Marketing Manager - Assets

Job description / Role

- Asset Promotions Strategy and Plan: Prepare the promotions strategy and control the manner in which CBU projects promote the sales of their land, assets and units across the international and regional markets
- Branding: Ensure the promotional tactics drive the sales while supporting the asset value positioning, to create a unified portfolio of products.
- Research: Coordinate the sourcing of accurate data to support the product positioning of the CBU assets
- Brochures and Collaterals: Ensure the asset marketing material creates an impactful range of usp’s and clear sales opportunities
- Digital: Provide asset data to the website and digital promotions to create interactive sales tools such as apps and sales presentations
- Newsletters: Include asset stories, narrative and sales messages to customers, buyers and investors
- PR: Work with the Senior PR / events Manager, and project marketing teams to deliver asset stories, speaker opportunities, and promote the project assets in their desired markets
- Sales: Deliver plans and tactics to align all handover packs, floor-plans, renders, videos, customer buying experience and drive the sales effort
- Promotional material: Roll our gifts and merchandise items to support asset sales experience
- Team Relations: Establish a good working relationship with project development staff, marketing team and CBU CMO
- Reports: Populate the required reports (such as Plans, Presentations, WIP’s, Activities Calendar) for CBU head office in a timely manner following all templates
- Administration: Management and control of filing of asset marketing documents and research documents
- Procurement and RFP’s: Manage the purchase procedures and follow the MAFP RFP process
- Site Tours/Launches: Assist in the messaging across all project launches and site tours,
- Other: Follow up actions as maybe directed by CBU Executive Development Director and CMO.

Requirements

- University Degree Graduate or Post Graduate (Marketing or related field)
- 8 years functional experience out of which 4 years should be in an equivalent Management level
- 3 years in Management Experience in Real Estate Industry
- Middle East Experience

Functional Knowledge:
- Understanding of Marketing Mix and Channel Communications
- Understanding of Agency practices
- Brief Setting and Agency Management
- Reporting and analysis
- Standard Office Software Capabilities

Technical Competencies:
- Good Team Player
- Excellent Reporting Skills
- Good Creative and Innovative thinking
- Strong Communication skills
- Strong Budgeting skills
- Good understanding of Production Techniques

About the Company

Majid Al Futtaim Properties is one of MENAs leading diversified property companies with operations across shopping malls, hotels and mixed-use communities.

The Shopping Malls Business Unit, an industry leader, owns, manages and develops mall destinations that provide memorable shopping, entertainment and social experiences for its customers. Majid Al Futtaim Properties has pioneered the regional face of retail, leisure and entertainment, since the launch of its first mall, Deira City Centre in 1995. The companys mall portfolio includes 17 shopping centres across UAE, Bahrain, Oman, Egypt and Lebanon with a combined gross leasable area (GLA) of over 1 million sqm, more than 2,800 tenants and an increasing footfall of over 160 million visitors in 2013.

The Hotel Business Unit develops and manages hotels and branded serviced apartments that are synergistic with the companys malls. Majid Al Futtaim owns nine hotels in the UAE and two in Bahrain. Their strategic proximity to the malls contributes to welcoming over 1.2 million guests annually.

The Communities Business Unit develops quality mixed-use projects anchored by residential housing. Majid Al Futtaim currently has three communities under development. The Wave, a joint venture with the government of Oman to develop Muscats largest ocean-front integrated community; Al Zahia, a joint venture with the Government of Sharjah, to build the Emirates first gated residential community with a regional mall in a prime growth corridor; The 250,000 sqm Waterfront City development in Beirut, Lebanon, a joint venture with Socit Joseph Khoury & Fils Holding SAL to build Beiruts premier mixed used community with one of the largest marinas in the Mediterranean.

Majid Al Futtaim Properties is recognised as a sustainability leader in the MENA region. According to the 2013 Global Real Estate Sustainability Benchmark (GRESB) survey, the company ranks No. 1 in MENA, second in the Asia-Pacific region and in the top 133 property businesses worldwide. In 2013, Majid Al Futtaim launched its new five-year sustainability strategy with the vision to enhance peoples lives through sustainable real estate. This commitment is reflected in Majid Al Futtaim Properties pioneering standards, prosperous communities and high performance assets.