Job closed
Ref: GP991-586
Job description / Role
Cereal Partners Worldwide (CPW) is a leading global breakfast cereal company and the maker of Nestle breakfast cereals, including global favourites such as NESQUIK,FITNESS, CHEERIOS and CHOCAPIC. With more than 50 brands to suit all ages and lifestyles, we strive to make breakfast better with convenient, tasty and nutritious food that helps people start their day in the best possible way.
Position Snapshot
Location: HO, Dubai
Company: CPW AMA
- Full-time
- Bachelor/ Master degree with specialization in Marketing
- 10 years of consumer marketing experience, with strong track record of leadership and success in roles of increasing complexity, built across geographies
Position Summary
Enlarge penetration of breakfast cereals in the Asia Middle East Africa (AMA) Region and be the Regional Marketing Expert of All Family target for Breakfast Cereals (beyond Kids and Adults targets).
Develop the Regional strategy to expand the business of existing All Family Breakfast Cereal ranges (including Corn Flakes ranges) in AMA and implement this strategy across AMA Markets.
Create a Regional pipeline of Innovations for All Family Breakfast Cereals to attract small or non-consumer of Breakfast Cereals category.
A day in the life of
- Engage with Local Marketing and Channel Category Sales Development Teams to collect shopper & consumer insights regarding format solutions of Breakfast Cereal. Build a good understanding of local channel strategies by connecting with Business Executive Officers and local Channel Category Sales Development Teams.
- Collect Regional and Local consumer insights related to All Family target for Breakfast Cereals, in order to have a deep understanding of motivations and barriers for consumption of Breakfast Cereals by this large target.
- Define the Regional strategy to improve marketing mix of current All Family ranges in AMA Region (including Corn Flakes ranges), including potential renovation/revision of product, packaging, price, promotions.
- Build also in parallel a pipeline of relevant and differentiated innovations targeting All Family, in order to propose new products, enable to attract light and non-users of Breakfast Cereals category.
Requirements
What will make you successful
- 10 years of consumer marketing experience, with strong track record of leadership and success in roles of increasing complexity, built across geographies
- Developing markets experience, with good understanding of the local markets and culture
- Previous experience in the breakfast cereal category is an advantage
- Channel Category Sales Development or Sales experience is a plus
- Experience in innovation and working with cross functions to deliver
We thank all applicants for their interest; however only those individuals selected for an interview will be contacted.
Established in 1990, CPW is a long-standing partnership between Nestle and General Mills, bringing together the world-class capabilities of both companies. Headquartered in Switzerland, CPW has a strong global network with 4,600 employees, 17 factories, four R&D centres and sales teams in more than 130 markets.
About the Company
Nestle with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestle and is today the world's biggest food and beverage company. Sales for 2006 were CHF 98.5 bn, with a net profit of CHF 9 bn. We employ around 265,000 people and have factories or operations in almost every country in the world.
The Company's strategy is guided by several fundamental principles. Nestle's existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance. The Company's priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives.