Marketing Manager (eCommerce Platform)

Job description / Role

Marketing Manager - Swan

About Swan:

Swan is UAE's unique grocery shopping application that provides its users a platform to shop for groceries both online and offline connecting them with their favorite retailers. Swan gathers a passionate team of technology and business experts who envision to provide a hybrid grocery shopping experience powered by cutting edge technology, AI & ML algorithms. With Swan customers can view their nearby promotions, order online deliveries and can even visit the stores and experience a modern shopping through Swan's phygital (Scan, pay & go) feature. Ultimately, Swan aims to reshape the face of retail, by bringing together the benefits of e-commerce and traditional shopping under one omnichannel platform.

Position Description:

Swan is looking for‚ a looking for suitable candidate with hands on experience of driving marketing (digital and offline UA, CRM, brand promotion and customer outreach) at a B2C startup. Digital UA and CRM would be of major focus, however holistic experience and understanding of marketing is expected. Opportunity to join an early stage startup. Location - Dubai.

Key Responsibilities:

- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Acquire users through hyperlocal omnichannel marketing
- Manage the end to end funnel optimization from Acquisition, Activation, Retention, Revenue & Advocacy
- Manage monthly planning of social media, digital creatives, offline collaterals & mass media initiatives
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with product team to design, test and evolve lead nurturing tactics
- Relationship building with retail partners, media partners & other key players in the region to promote Swan organically

Requirements

Must-have Requirements:

- Hands on experience of Digital/Online User Acquisition across platforms such as Facebook, Google Ads etc.
- Experience of working with digital ad networks and bidding for slots
- Experience of using digital CRM tools such as Clevertap for customer engagement and retention
- Experience of leveraging attribution tools such as Adjust to understand and analyze user conversions
- B2C product marketing experience

Qualifications:

- Proven experience driving both digital and offline marketing
- Bachelor's degree in marketing, business, or a related field

About the Company

Algorythma is a first-rate end-to-end technology service company, Algorythma creates impactful products backed with experience from leading corporations and institutions across the globe.

Our team is passionate, highly skilled and specialized when it comes to creating technologies that deliver turnkey solutions and lead corporations through elevating change on a large scale. It's worth mentioning that, the team is driven by the desire to build exceptional products. We are committed to building market leaders in industries we operate, and we continue to evolve our technology and business models to deliver value to our eco-system.

At Algorythma, technology is at the heart of all that we do. From identifying issues that impact lives, to supporting experts in creating solutions, we focus on building products and teams that transform industries and the boundaries of business with technology.