Marketing Specialist - B2B

Job description / Role

This Marketing Specialist will be responsible for planning, executing, measuring, and optimizing B2B demand generation campaigns for the Corporate and Medical Insurance, Benefit Management business. This position will maintain a working knowledge of assigned product line solutions, sales goals, key differentiators, and competitive landscape. The position is responsible for developing new business for the Corporate and Insurance Company offerings to the healthcare industry. The individual will prospect without leads developing a pipeline of opportunities, initiating contact with potential customers to promote our products and services.

Primary Responsibilities:
• Develop and execute B2B marketing programs and projects for assigned product lines with support and guidance of more senior team members.
• Gather input from product, sales, and marketing partners to plan marketing programs, events, and campaigns to measurably create and influence B2B selling opportunities.
• Manage projects and processes with Creative, marketing operations, and subject matter experts to develop presentations, thought leadership, webinars, sales collateral, digital content, and other assets needed for outbound marketing programs, events, and sales enablement.
• Gather marketing results and data. Develop reports and communications with recommendations for continuous improvement.
• Prepare and participate in sales enablement training and communications.
• Gather and analyze market research and competitive intelligence. Improve external positioning via enhancements to marketing content and campaigns.
• Attend cross functional meetings to provide updates, results, and status of key initiatives.
• Manage budget processes for assigned product lines and areas.
You will be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Salary:
AED 10,000 per month inclusive of fixed allowances.

Requirements

Required Qualifications:
• Bachelor’s Degree in marketing or a related field
• 3 years of B2B marketing experience.
• 3 years of experience developing marketing content, sales collateral, and outbound marketing campaigns.
• Strong communication and influencing skills with the ability and desire to work directly with sales.
• Proficiency in Microsoft office suite including Word, Excel, Outlook, and PowerPoint
• Experience managing multiple programs and projects simultaneously.
• Ability to be flexible and work with ambiguity.
• Ability to travel nationally on occasion when needed.
• Corporate Sales and Healthcare Experience.

About the Company

Black Pearl is a human resources and recruitment agency that provides a holistic business and talent solution in a progressive, dynamic, and efficient way.

We pride ourselves as a unique black pearl and strive to delight our clients with a personalized partnership that helps them propel towards success.

Whether you need to find top talent, your next great job opportunity, or a consulting solution for managing your business, engaging employees, evolving your work culture, planning your people strategy, or resourcing challenges, we can help.