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Job description / Role
PURPOSE OF THE ROLE: To contribute to the growth of Empire Group by supporting the media planning and media sales teams in pitching new campaigns, servicing existing clients and co-ordinating live campaigns.
ROLE DESCRIPTION
FUNCTION
Play a supportive role to the planning and sales teams working closely with them to plan and implement media campaigns for new and existing clients.
TASKS
• Support the media planners and media sales team to ensure that they are able to service new and existing clients effectively and efficiently
• Assisting the sales and planning teams to compile accurate and on-time media plans and presentations for pitching to new clients
• Gathering information on media assets as needed to satisfy client brief
• Build and nurture relationships with media owners
• Play a key role in maintaining the upkeep of Empire Group’s media planning systems and information
• Liaise with clients and suppliers to process campaign documentation and campaign artwork and production materials to ensure the success of their campaigns
• Liaise with suppliers to process the required campaign paperwork
• Liaise with internal finance team to ensure accurate processing of campaign media schedules, invoices, booking orders and invoices
• Carry out analysis of data, research and statistics in order to evaluate the cost-effectiveness and efficiency of campaigns
• Take photos and collect logs once campaigns go live
• Support the planning teams and sales team with general campaign administration
• Work with high attention to detail and accuracy at all times
• KPIs
• 24-hour turn around on new media plans and presentations
• Development of a successful network of relationships with suppliers (existing and new)
• Ability to source information and rates on media assets required to plan a successful client campaign
• Campaigns launched on time and within budget
• Feedback from planning and sales teams on contribution to campaigns
• Feedback from clients
Requirements
PERSON SPECIFICATION
Qualifications
ESSENTIAL
• Degree educated (bachelor)
ADVANTAGEOUS
• A tertiary degree in advertising, sales, marketing or business management
• Post-graduate qualifications and/or certificates
• Experience
ESSENTIAL
• Minimum of 2 years’ experience within a media planning or coordination role
• Experience planning and coordinating in one or more media channels
• Ability to compile campaign and media plans and presentations for clients
• Thorough understanding of campaign evaluation metrics and ability to compile campaign reports for clients
• An understanding across all areas of traditional media – radio, outdoor, print and TV
• Experience in supplier and client liaison at various levels
• Demonstrate experience of building effective media campaigns
• Experience in dealing with financial documentation relating to typical campaign transactions – booking orders, purchase orders, invoices, media plans
ADVANTAGEOUS
• A personal network and database of media owners
• Experience using NEOSYS media planning software
• Some financial experience relating to media campaigns
• Knowledge of media analytics
Skills
ESSENTIAL
• Strong PowerPoint experience
• Strong Excel experience
• Strong numerical and calculation abilities
• Experience of creative ideation and how to present the best creative ideas
• Able to build relationships with clients and suppliers at all levels
• A willingness to negotiate
• Excellent communication skills
• Excellent numerical skills for effective budgeting and client negotiation
• First-class organization skills with the ability to prioritise
• Strong decision-making ability
• High attention to detail
• Strong project management skills
• Ability to work accurately under pressure
• Excellent time management and organizational skills
ADVANTAGEOUS
• Persistent and resilient
• Self-disciplined
• Behaviours
ESSENTIAL
• A highly motivated self-starter - demonstrates initiative
• Commercially focused and driven
• Methodical and accurate, exceptional organization skills
• Drive and determination to develop client and supplier relationships at various levels
• Hunger for knowledge and a constant desire to learn
• A passion for media
• The ability to work to tight deadlines
• Able to thrive under pressure, multi-task and work to multiple deadlines
• Adept at problem-solving and decision-making
• Flexible in terms of willingness to work outside of normal working hours and on weekends when required
• Ability to operate with discretion and confidentiality
• Flexibility and willingness to fulfil tasks outside of the core role when required
• Critical thinker
• High level of dynamism and enthusiasm
• Able to develop strong supportive relationships with the sales and planning teams as well as suppliers
ADVANTAGEOUS
• Comfortable with the concept that the Empire Group culture is that of a small and entrepreneurial business
• A positive and optimistic outlook
• A passion for media
• Motivators
ESSENTIAL
• Excited by the opportunity to be a part of a small, dynamic and growing business and contribute to its success
• Motivated by the opportunity to meet and exceed team expectations
• Thrives on the thrill of the chase
ADVANTAGEOUS
• Keen to grow in the business, which would be dependent upon success.
Seniority Level: Associate
Industry: Marketing and Advertising, Media Production, Public Relations and Communications
Employment Type: Full-time
Job Functions: Project Management, Strategy/Planning
About the Company
Dubai’s world-class marketing agency working across industries, with start-ups to blue chip corporates, empire partners with a diverse range of organizations.
Empire is a dynamic and agile strategic and creative team founded on experience, diversity and passion. We work with a variety of clients across the Middle East, building and maintaining brand reputation to facilitate the best possible return on your marketing investment. We have partnered up with international brand agency, HKLM, and co-deliver world class solutions as one of the leaders in the fields of design and advertising solutions across Dubai and the UAE.