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Job description / Role
The Role:
The Online Merchandiser will play a significant role in driving sales and conversion, by creating a best-in-class customer experience on site. The responsibilities are product set-up, stock control and promotions operations. In addition, developing and executing visual merchandising strategy for the site that engages and drives revenue.
Requirements
Key Performance Areas:
* Develop merchandising plans based on customer insights, brand strategy, e-commerce goals and initiatives to achieve substantial uplifts in revenue, site conversion and average order size, improve user experience, and enhance product discovery and content.
* Collaborate with regional Brand, merchandise and design teams to tell key merchandising stories and work with site and development team to ensure we deliver these stories against the consumer experience.
* Responsible for the management and day-to-day trading of a category or categories online, including maintenance of Category Landing Pages and other relevant site real estate.
* Implement the trading strategy for his/her categories, in conjunction with the Category Manager/Brand Team/eCommerce Manager.
* Accountable for the effective management of the Product Life Cycle, including new product launches, end of life products and product substitution process.
* Responsible for stock allocation for online, working closely with the Brand Team to secure stock. Also, responsible for the effective management of online inventory and ranges.
* Working closely with the Brand Team, Category Manager and eCommerce Manager to define, agree and execute sales and promotional plans.
* Constantly monitor site Search and navigation on the site, making sure that it is fully optimized and make suggestions and implement these to improve the customer journey, whilst understanding the commercial impact of these changes.
* Provide market, competitive, strategic and tactical information to help better introduce/implement products, programs and services and refine approach as needed.
* Strive to understand the customer experience of the website using the tools available and make suggestions for improvement where applicable.
About the Company
As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.