Online Content Coordinator

Job description / Role

The Online Content Coordinator is responsible to ensure the timelines and process is clearly mapped and defined for each of the GM Brands, agencies and internal teams for MY updates, digital campaigns and social media content calendars. Ensuring successful management and completion of model year updates and all required content updates on Arabia and Dealer sites. The role is also to Quality check and provide feedback to the Agencies. And consolidate monthly metrics into an Exec Summary for Quantitative & Qualitative Site performance is also a key activity.

Key responsibilities:
- To understand all key contributors and ensure there is a disciplined integrated clear coordinated approach to content.
- Ensure there is a defined process for effectively sharing online model content with other tools such as Spec sheets, Digital Dealer Sites platform, Service Lane pricing.
- Interview / discuss / meet key stakeholders and clearly map out the moving components and dependencies
- Clearly define roles and responsibilities and ensure all teams are aware of clear process and how they are involved (Brands and Agencies) for digital updates and campaigns
- Create a calendar with key milestones to drive timely updates with necessary escalations along the way
- Ensure weekly tracking with traffic light system to keep the focus and highlight roadblocks
- Consult with Brands on requirements and launch dates
- Maintain cross-agency integration to ensure timely achievement of updates
- Quality check and approve content for go live
- Maintain all update requirements and ensure successful completion and appearance on site
- Consolidate and connect the reports to see impact of marketing activities on consumer behavior
- Share marketing insight based on analytics and media reports
- Responsible for refining reporting format and sharing on a monthly basis.

Requirements

- Bachelor Degree in Digital Marketing or equivalent.
- 2-3 years of professional experience in a digital marketing position.

Knowledge:
- Proficient in MS Excel, MS Project, Digital 101, Digital Analytics 101, Content Management Systems
- Knowledge of website management (CMS, web layouts, basic technical knowledge of websites)
- Basic knowledge of search engine optimization (SEO), search engine marketing (SEM) and Google Display Network (GDN).
- Basic knowledge of web analytics.
- Understanding of digital marketing best practices.
- Knowledge of social media platforms and best practices and latest trends.
- Experience in curating Arabic web marketing content (essential).
- Knowledge of Structured System Analysis & Design, Digital Marketing, Content Management.

Skills:
- Written and oral skills in English and Arabic.
- Self-Motivated.
- Interpersonal skills required for internal and external relationships.
- Process oriented.
- Good Time Management skills.
- Analytical skills to be able to interpret data.
- Problem solving skills to identify and resolve problems.
- Presentation skills (Car enthusiast preferred).

About the Company

General Motors Company (NYSE:GM, TSX: GMM), one of the worlds largest automakers, traces its roots back to 1908. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling. GMs largest national market is China, followed by the United States, Brazil, the United Kingdom, Germany, Canada and Russia. GMs OnStar subsidiary is the industry leader in vehicle safety, security and information services.

With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in more than 120 countries. GM is headquartered in four major locations: GM Europe; North America (GMNA); South America; and GM International Operations (GMIO) is located in Shanghai, China. GMIO covers Asia Pacific and Middle East.

GM Middle East started in 1920s and the brands that are sold in the region are Cadillac, Chevrolet and GMC supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the companys operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE and Yemen in 20 dealerships.

GM has 2 facilities here in Middle East one is in Dubai World Trade Centre and the other, Middle East Distribution Corporation, which is located in Jebel Ali.