Product Manager (Omni Channel Personalisation and Optimization)

Etihad Airways

Abu Dhabi, UAE

Ref: KP902-153

Job description / Role

Employment: Full Time

Synopsis

This role reports to the Senior Product Manager and is responsible for the end to end customer journey personalisation, optimisation and omni channel on Etihad's digital channels including web, mobile, messaging notifications, and covering key airport and on board experiences. The role interacts with and manages a number of business stakeholders and 3rd party providers and us expected to lead the personalisation governance and development to ensure consistency and optimal user experience is achieved. The PM must be able to handle effective prioritisation, valuation and strategizing the growth and development of the airline's personalisation proposition.

This role will work with the Senior Product Manager to serve as the customer proxy and will support in defining the product vision and roadmap and needs to demonstrate understanding of airline customer journey and personalisation requirements. This role is part of an Agile Release Train and needs to ensure strong ability to work closely with other Product Owners, managing dependencies and contributing to a collaborative development environment to ensure features are rolled out end to end. This role is a core team member of the agile team and is responsible for defining and prioritising the user stories in the backlog. The role will also need to work closely with solution architects, UI/UX professionals and content development professionals to ensure an optimal product outcome.

Accountabilities:

- Responsible for working with the business to develop and communicate the strategy, vision and roadmap for products and ensure the entire team understands how features will be developed over time.
- Work with the Solution Architect and Software Engineers to define and maintain the Non-Functional Requirements to ensure the product meets quality standards
- Support the flow of work through the portfolio Kanban and into the product backlog
- Work with the Product Owner to reprioritise the backlog based on business and customer needs
- Present the vision of the product during the Program Increment Planning session along with the proposed features and any upcoming milestones
- Participate in the daily scrums, sprint planning meetings and sprint reviews and retrospectives
- Work with the Solution Architects to understand the scope of upcoming enabler work and to sequence the architectural runway that will enable new business functionality - Facilitate regular system demos, ensure the most critical aspects are shown to the stakeholders for review and approval
- Support in measuring the product success, including adoption, customer insights and feedback. Continuously look to enhance the product and identify future features
- Responsible for regular progress updates, managing dependencies, risks and issues, escalating to the Senior Product Manager and Release Train Engineer where required

Requirements

Education & Experience:

- 5+ years' experience as a Product Manager designing and launching high quality software products. Airline industry experience is beneficial
- Bachelor's degree in Computer Science, Information Systems, Engineering or equivalent is mandatory
- Certified Product Manager (CPM), Agile Certified Product Manager (ACPM) or equivalent is desirable
- Experience with Agile development methodologies including SAFe, Scrum and Lean Portfolio Management
- Demonstrated success in defining, delivering and launching products related to personalization
- Experience defining personalization vision and strategy with demonstratable experience in A/B tests, AI/ML capability and omni channel campaigns.
- Experience of the full product cycle, integrating customer feedback into product requirements and driving prioritization.
- Experience in making data-informed decisions (user testing, competitors and marketing analysis, defining metrics) analytic tools (e.g. Adobe Analytics, Google Analytics) and Adobe Marketing Suite (Adobe Target, Launch, Sensei).
- Experience in using design thinking tools, including personas, empathy maps, journey maps and story maps
- Customer-centric mindset with experience of placing the customer at the centre of every decision
- Recognised as an active team player, with excellent communication and coordination skills as this role requires working with multiple teams across the organisation

About the Company

Etihad Airways is the National Airline of the United Arab Emirates. The airline was set up by a Royal Decree in July 2003, with Abu Dhabi, the capital of the UAE, as its hub. Etihad started commercial operations in November 2003.

With Etihad, everyone who flies with us is welcomed as our guest.

This simple credo illuminates everything we do, from big things like making sure that our fleet is one of the most advanced in the sky, to small touches like letting you choose the films you watch.

Were proud to be the National Airline of the United Arab Emirates. At the crossroads between Europe and Asia, our home reflects our commitment to bringing the world closer together - as does our highly cosmopolitan staff.

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Product Manager salaries in UAE

Average monthly compensation
AED 23,500

Breakdown available for industries, cities and years of experience