Job closed
Ref: HP747-230
Job description / Role
Purpose of the Job: A key member of the IM Marketing Team to drive growth for the IM device (Smartphone, Tablets, Wearable’s & Accessories) business in the Lower Gulf Region thru strong market driven planning & execution.
Key Objectives:
- Enhance & prioritize “Prowd To Own” conceptual marketing for IM products.
- Maintain No.1 brand preference & market share for company’s IM brand in the Lower Gulf Region.
- ROI focused management of the brand marketing budget.
Position Responsibilities:
- Developing & executing consumer centric Go-to-Market flagship product launch plans for the entire IM device portfolio in conjunction with key internal & external stakeholders (Channel Partners, Media, PR & Advertising Agencies, etc.).
- Rolling out world class integrated marketing campaigns with the ultimate goal of enhancing brand power, market share and sales.
- Building visibility & preference at the retail level thru impactful branding & innovative POP executions.
- Initiating and facilitating market research activities to gain actionable customer insights.
- Identifying & developing strategic alliances with key partners (Sponsorships/ Event management/ Other Brands) for co-marketing IM devices & creating new opportunities to engage with consumers at large.
- Proactive and continuous monitoring of competitive activities & implementing swift counter actions.
- Efficient management of allocated budgets in line with targeted business & ROI objectives.
- Reporting to Head of Marketing, IM Sales Group.
Requirements
- Min 7 - 10 years’ experience in Marketing / Advertising within Fashion / Telecom / Consumer Electronics industries.
- MBA degree is a must (Preferred).
- Bilingual (English / Arabic) speaker preferred.
- Should be “Worthy team player, Leader of people & focus on empowerment”.
- Excellent presentation and interpersonal skills.
- Should act professionally and represent the company with the highest standards of integrity at all times.
- Organised in approach with meticulous planning.
- Have natural affinity and knowledge regarding the Mobile / Telecom industry.
- Strong multi-tasking skills essential & ability to work in under a high pressure, deadlines driven work environment.
- Strong Powerpoint / Excel skills.
About the Company
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, Samsung is transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. Samsung employs 286,000 people across 80 countries with annual sales of US$216.7 billion.