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Job description / Role
The worlds largest and fast growing provider of workspace solutions has an opening for a country Marketing Manager. The Manager will deliver the marketing KPI's and contribute to meeting overall business objectives each year by developing and executing the country's annual marketing plan.
Objectives:
* Generate appropriate levels of demand for existing centre and new centre openings (NCOs)
* Generate positive net movement of available inventory
* Improve return on marketing investment (ROMI)
Key Responsibilities:
Annual Marketing Plan
* Develop and deliver the annual Marketing Plan for their country or area using the relevant elements of the marketing mix
* Local Business Planning - support the development and delivery of local/centre marketing plans working with Area Managers, who will own the plans
Performance Management
* Conduct monthly Sales and Marketing Business Reviews with the Country Manager. Key objective is to review commercial performance and key actions to meet or exceed the business objectives
* Deliver the agreed number and quality of company enquiries on the full product range
* Accountable for all marketing execution in market
* Responsible for the correct management of the marketing budget, targets and putting in place the required strategy according to company guidelines with the correct assets
* Performance review vendors holding them accountable for the results achieved
* Review Return on Marketing Investment (ROMI) and implement actions to improve effectiveness of spend
Detailed Marketing Activities:
Digital
* Check that the website, apps and landing pages have up to date information and are functioning correctly. Work according to brand guidelines.
* Make recommendations to improve digital performance
* Place Regus on free websites, local listing portals and business directories
Other local marketing
* Plan and roll out marketing programme for new locations in-line with central guidelines and using marketing materials available
* Grow revenue through commercial property agents and brokers by executing marketing activities including implementing referral programs and events
* Ensure all centres have positive online reviews and advise global customer service about any negative reviews
* Monitor execution and compliance of the centre marketing plans using the templates provided and using materials from asset system (R-Cloud)
* Implement the customer referral programme across all centres
* Use social media in line with global processes and policies. Monitor social media positive and negative reviews and adapt activity accordingly
* Manage the PR activity with a local PR agency as per company guidelines
Planning and Admin
* Raise purchase orders and request approvals where necessary. Track spend.
* Monitor and report service levels of marketing suppliers as requested
* Compile and present report for business reviews and ad hoc as requested
Requirements
* Fluent in English and Turkish - essential for this position
* 5+ years relevant experience in digital and marketing with a proven track record of success
* Experience in growth business preferable
* Communication - Ability to communicate and influence strongly
* Collaboration - Ability to work in a multi-stakeholder matrix environment
* Problem solving - Ability to find solutions and to work proactively
* Resilience - Ability to complete assigned tasks in demanding context
* Agile - Ability to deal with shifting priorities inherent in a growing company
* Passionate and pragmatic - a desire to beat the competition and win
About the Company
Regus is the world's largest provider of flexible workplaces. Over a million customers a day benefit from our locations spread accross almost 100 countries. With our ever expanding range of innovative products and services we enable people to work their way whether it's from home, on the road or from an office.
Regus is a global organisation with more than 1500 business centres across some 600 cities. We were founded in Brussels in 1989, are currently headquartered in Luxembourg and our shares are listed on the London Stock Exchange.