Senior Analyst - Marketing & Communications

Job description / Role

Job Responsibilities

Marketing Planning / Strategy and Branding
• Develop and implement marketing and communications plan to support the company strategy and product launches
• Create ongoing brand awareness for DGCX Group as required in key financial centres both regionally and globally
• Responsibility for managing the application of DGCX Group brands and maintaining the corporate identity adhering to brand guidelines
• Ensure lead generation opportunities are maximized in conjunction with the Business Development team
• Maintain the DGCX Group event calendar and timeline whilst preparing suitable social media campaigns to promote participation and attendance

Corporate Communications – PR
• Manage the relationship and act as central point of communication with the PR agency and DMCC Marketing Department
• Run selection process for the DGCX Group PR agency and at least bi-annually review the scope of work.
• Develop and manage the PR plan in conjunction with the PR agency
• Coordinate media interviews, questions and requests from the Press in conjunction with the PR agency
• Prepare media Q&As for specific issues and general use
• Liaise with the PR agency and produce press releases on monthly activity and other issues as required
• Dispatch DGCX Group news and press releases to internal and external stakeholder’s, via the PR agency channels and DMCC Marketing and social media
• Develop relationships with the media - Arabic and English - within the UAE to build up recognition and coverage in the region and initiate international coverage as and when required

Direct Marketing & Database Management
• Develop and dispatch HTML emails for product launches/DGCX announcements in conjunction with DMCC Marketing
• Creative control for drafting and publication of monthly newsletters containing up-to-date information on the DGCX Group
• Manage all aspects of member, client and media databases
• Manage digital and E-marketing through social media channels, such as LinkedIn, Twitter, Facebook and Hubspot
• Develop a digital and e-marketing plan that is suitable for and consistent with a B2B focused financial institution
• Develop monthly analysis report for Executive Committee covering monthly PR and website activity

Marketing Materials & Collateral
• Update, design, manage and print corporate brochures and educational materials in conjunction with DMCC
• Develop and update DGCX Group corporate presentations - content and data
• Ensure sign off process adopted for all marketing material

Design & Creative
• Develop, design and create concepts, on-brand and using correct logos and guidelines including, but not exclusive to designs for corporate brochures, adverts, events materials and presentations

Website and Online Campaign Management
• Responsibility for content management and updating corporate websites, maintaining and updating content in English
• Develop and manage online and digital campaigns and strategies, including the development of micro-sites (Arabic and Chinese) and viral marketing campaigns for product launches

Event Management & Education Programme
• Work with the CEO and Commercial Director for suggested event participation and budgets
• Manage events worldwide whilst also designing and maintaining event collateral including exhibition stands, pull up banners and promotional materials
• Manage relationships with key events organizers and suppliers to obtain cost efficient sponsorship packages
• Obtain relevant and interesting speaking and panel slots for financial and industry specific events
• Seek joint event and education opportunities with QVs, ISVs, banks, members and media
• Manage the corporate training programme and workshops as required

Awards
• Search and pitch for relevant industry Awards globally
• Provide the organiser and the judges with the company value proposition and key points to win the award

Requirements

Qualifications
• Bachelor’s degree required, preferably in Marketing or Business related subject

Experience
• At least 8 years’ experience in Marketing or Communications Agency Sector
• Experience developing programs and marketing content and communications strategies that help achieve business objectives
• Experience supporting internal and external communications programs in a global company, demonstrated success in aligning communications with business objectives, and strong writing, social media and intranet experience

Knowledge
• Advertising, design and PR Agency experience, as well as in-house Marketing experience within a financial services blue-chip firm would be an advantage
• Marketing expertise and knowledge with an ability to understand and clearly communicate the key aspects of the financial and commodity markets, especially relating to exchange and clearing house issues
• Sound experience and knowledge of graphic design and web (CMS) software, with excellent production skills
• Strong communication and presentation skills, including ability to develop and present clear and concise analysis and recommendations for senior management, including frequent liaison with the CEO

Skills
• Ability to form close and effective working relationships with both internal teams and external partners, such as industry bodies and media agencies
• Excellent interpersonal skills and the gravitas and ability to liaise with clients and suppliers in a professional manner
• Creative-thinking and problem-solving skills, to generate ideas and approaches that help to capture opportunities and achieve objectives
• The position requires strategic and tactical thinking with strong content writing and creative capabilities,
• Hands-on project management orientation with a focus on delivering high quality and impactful communications.
• Must have Highly competent and organised team player with ability to produce high quality corporate communication materials and work to tight deadlines and under pressure at times
• Computer literacy – all Microsoft Office, including advanced PowerPoint and Excel skills
• Fluent in Arabic and English languages, both spoken and written

Traits
• Problem Solving
• Communication and Influence (external and internal)
• Teamwork
• Planning & Organizing
• Customer focus
• Ability to collaborate with strong inter-personal skills

About the Company

Dubai has historically been an international hub for the physical trade of not only gold, but also many other commodities and so the establishment of the Dubai Gold & Commodities Exchange (DGCX) was the next logical step for the region and the local economy. DGCX commenced trading in November 2005 as the regions first commodity derivatives exchange and has become today, the leading derivatives exchange in the Middle East.

DGCX is a subsidiary of Dubai Multi Commodities Centre (DMCC), a strategic initiative of the Government of Dubai, with a mandate to enhance commodity trade flows through the Emirate by providing the appropriate physical, market, financial infrastructure and services required. The Management team of DGCX comprises senior personnel from the commodities, securities and financial services industries bringing a wealth of experience and expertise to ensure the success of DGCX.