Senior Associate, Digital Marketing

Job description / Role

• Create and update digital marketing strategies that will support the company to achieve of its aims as part of the overall Marketing and Communications plan.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Use appropriate analytics to measure, evaluate, and report against goals and performance of all digital marketing activity and plans.
• Lead the development of the company website and/or mobile apps, devising strategies to drive online traffic and continuing to improve usability, design, content, and conversion.
• Lead the development of the social media presence.
• Develop and manage digital marketing campaigns across multiple channels utilizing appropriate tools and techniques, including e-mail marketing, paid search, SEO, and PPC.
• Work with the Marketing team to create high-quality content for a range of online platforms, which is optimized and consistent with the brand, and tone of voice.
• Work with external agencies when required to develop the online presence.
• Evaluate customer research, market conditions, and competitor data, and use insights to improve digital strategies.
• Track analytics and conversion rates and make improvements as required.
• Review new technologies and keep the company at the forefront of developments in digital marketing

Requirements

• Bachelor's Degree in Mass Communication or relevant professional qualifications
• Previous experience in a similar digital marketing role – minimum 10 years
• Relevant experience including CMS, SEO, PPC, e-marketing, social media, and analytics
• Knowledge of current online marketing trends and best practice

About the Company

Service

Our aim is to provide our clients and candidates with a consistent, quality service that goes beyond the norm, giving them peace of mind and complete trust in our ability to meet their needs.

Knowledge

Big Fish consultants specialise in their fields and have extensive experience in the region and beyond. We take pride in our knowledge and network and believe that our relationships are built on trust and integrity and are made for the long term.

Care

At Big Fish, as well as caring for the people we work with, we also care about the world and environment we live in, that's why Big Fish support initiatives that promote human welfare, environmental protection and sustainability.