Senior Brand Manager

The Senior Brand Manager will play a key role in supporting the development of the overall category strategy, and is expected to drive the growth of their assigned brands through excellent marketing execution.

* Manage total brand GRM Marketing & activations
* Revolutionize BTL activities to a MEGA full year activation
* Work with product team to make seasonal campaigns holistic ongoing
* Build strong regional relationships with KOLs / Ministries
* Identify long-term endorsement bodies and build partnerships
* Work with Legal / Regulatory to ensure contracts are in place
* Coordinate with stakeholders to ensure timely payments and smooth running of all programs
* Update organization monthly on the progress of the brand activities
* To develop, recommend and lead the execution of local marketing plans for assigned brands and manage the effective deployment of the marketing budget
* To contribute to the development of category strategies
* To initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long term brand growth.
* Develop these insights into achievable plans
* In close co-operation with the Sales function and Trade Marketing, identify trade needs/ opportunities, developing pricing and distribution strategies and trade promotions for assigned brands
* Day to day management and coaching of the Assistant Brand Manager(s) in the Marketing team

Requirements

High calibre candidates with a min 5-6 Years marketing experience.

Candidates must be able to demonstrate outstanding marketing skills and potential, developed within an FMCG environment.

Educated to minimum bachelors degree level in a business related subject

Functional Skills:
* Budget management
* Networking - Agency and stakeholder relationships
* Local market knowledge - rules / laws etc
* Exposure to agencies in the region
* Understanding of 360 activations - On-ground activity + media amplification (especially Digital)

Behavioural:
* Strong leadership - Passion & Ambition
* Flexible
* Ambitious
* Manage stakeholders - Upwards / Downwards / External (this will only be possible if he has worked in a similar role)
* People's person
* Strong sense of urgency and achievement
* Resilient and able to respond under pressure

Whilst there is no relocation package on offer for this role, candidates from outside the region and welcome to apply.

About the Company

We recruit the very best talent for middle management positions across a range of functions and sectors. Think you've heard all that before? Read on.

We're here to make recruitment better. Better for our clients, our candidates and our own recruitment professionals.

We build relationships, not databases, and add real value that helps organisations and individuals grow. We are a team of functional and sector specialists delivering a genuinely consultative service that is underpinned by the depth of both our market knowledge and the client & candidate networks we have built.

Our clients love it. And as a result, we are one of the fastest-growing professional recruitment groups on the planet. Whether you're hiring or changing jobs yourself, you can't afford to get it wrong.

Argyll Scott will ensure you get it right.