Job closed
Ref: GP991-91
Job description / Role
- Maximize the impact of marketing across regional markets for Lead Kid Chocolate Brands (KOKO KRUNCH, NESQUIK, and MILO). Lead marketing strategy development, communication development and renovation for KOKO KRUNCH (formerly managed globally). Provide regional leadership for NESQUIK and MILO, including implementation of global materials as well as creating regional content to maximize opportunities.
- Responsible for overall strategic direction, communication asset development (TVC, digital, social, etc), and equity activation development for KOKO KRUNCH. (i.e. provide "global" brand management for KOKO KRUNCH, which was formally handled out of the global office)
- Performs majority of execution and project management tasks for plans and projects on behalf of these brands
- Identity and execute regional opportunities through synthesis of local community management and listening initiatives.
- Lead renovation efforts for KOKO KRUNCH and implement globally initiated renovation efforts for NESQUIK and MILO.
- Executes multiple projects with agency partners.
- Manages implementation of budgets and priorities for the brands
- Helps to align functions and markets to deliver plans and projects.
- Leads brand business analysis and performance tracking
- Responsible for implementing marketing plans on global brands (NESQUIK & MILO) for the region
- Maximizing global kits for impact across media and touch points.
- Partnering with global to determine best opportunities for small bets implementation
Requirements
- Bachelor's Degree
- Minimum 5 Years Marketing Experience (FMCG experience is an asset)
- Previous cross functional team experience and high work capacity
- Excellent oral and written communication skills
- Based in UAE
About the Company
Nestle with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestle and is today the world's biggest food and beverage company. Sales for 2006 were CHF 98.5 bn, with a net profit of CHF 9 bn. We employ around 265,000 people and have factories or operations in almost every country in the world.
The Company's strategy is guided by several fundamental principles. Nestle's existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance. The Company's priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives.