Senior Insights Analyst

Job description / Role

Client a leading digital communications agency is looking for a Senior Insights Analyst to join their energetic team of creative individuals.

As a Senior Insights Analyst, you will be responsible for managing data, designing and generating reports, and creating insights to support the strategic needs of the client servicing team.

The focus of this role is in data assimilation and creating actionable insights that serve to drive informed decision making. The insights will include opportunities and recommendations for best practice sharing, client engagement and growth that will improve the overall brand performances.

Your main duties will be, but not limited to:
- Collect, analyze and share industry data/updates/stats/platform updates/findings with agency stakeholders on a weekly basis,
- Maintain relationships with regional advertising/communications industry media to share agency updates and insights with the aim of getting published,
- Conducting research for strategy pitches and proposals, supporting with input on the content, media and channel strategy,
- Produce social media analytics reports for brands and provide data-driven insights on competitor bench marking, conversation audits, paid performance and social influencers,
- Trained in query building, keyword research, as well as the use of Facebook Insights, Twitter Analytics, Socialbakers and Engagor,
- Deliver monthly/quarterly performance reports for brands' owned social media channels (Facebook, Twitter, Instagram, Youtube) and recommend best practices,
- Help brands set KPIs for and measure the success of their social media campaigns against primary business objectives,
- Identify influencers for brands to partner with,
- Assist the strategy and creative team in their decision making process with other ad hoc research.

Requirements

- Ability to stay constantly attuned to the evolving digital trends.
- Ability to integrate seamlessly with agency peers to facilitate collaboration and innovation.
- Effective, articulate (and slightly intimidating) communication skills.
- Ability to handle pressure, long hours & deliver within deadlines.
- Highly adaptive/have a passion for digital media marketing & changing technology in the fast paced industry.

About the Company

Mackenzie Jones Middle East has decades of recruitment expertise in various industry sectors. Along with a deep understanding of key market sectors and regions, we never forget to treat clients, companies and candidates as individuals who have unique needs.

So we always listen, constantly learn, occasionally challenge and frequently advise. Its all part of a service renowned for its courtesy, consideration and dedication. Based in Dubai since 2006, our office covers the GCC and Levant countries and with the right regional expertise, we are the leading specialists.

Were growing rapidly because people appreciate our honesty, commitment and results.