Job closed
Ref: HP279-3532
Job description / Role
As a result of continued success and exponential growth, a leading Airline is growing their Marketing Team in the United Arab Emirates and seeks a Senior Manager to drive Media Strategy and Planning across the Middle East & African region.
Reporting to the Vice President, the Sr. Manager Media Strategy and Planning will oversee the planning & buying of the Airlines ATL & Digital media budget along with supervision of Partners’ media activation in the region.
- Media Strategy – working with the relevant Marketing team members to advise on and plan campaign budget allocation according to campaign objectives
- To work closely with the media agency to ensure all campaigns are correctly briefed, provide strategic input and ensure plans that are presented deliver against objectives and target audience specifications with schedule delivery identified for each plan
- Ensure each media plan is circulated, discussed and signed off with relevant managers and has agreed buying brief
- Work with marketing teams and Airline Partners to ensure media budgets are used effectively and share joint campaigns and best practice across partners
- Assess each campaign against objectives and schedule delivery and there is a campaign performance buying review produced to an agreed format with appropriate metrics. Reports to be shared and discussed with VP Marketing, Head of Marcoms, Head of Field Marketing and relevant marketing manager.
- Work with Market Research to ensure that brand tracking measures are integrated with media performance
- Work with Marketing Planning to improve performance of marketing budget allocation using appropriate econometric tools and modeling
- Work with Head of Social Media to ensure online media spend is aligned to overall marketing and commercial objectives. Assist Digital & Social Media manager to ensure online performance is correctly monitored and assessed
- Assist in planning annual marketing budget with VP Marketing, Head of Marcoms, Head of Field Marketing, Head of Social and Social Media Marketing Planning
Requirements
- At least 10 years in a major Media agency of which 5 should have been working on international accounts leading and managing media strategies, planning & buying across multiple markets
- Demonstrable evidence of working across all media channel including digital/online
- A strong understanding of media analytics
- Experienced manager/director level who has the emotional confidence to try new approaches based on a combination of data, experience and instincts
- Demonstrated expertise in campaign management, creating, executing, and ensuring consistent implementation of a company-wide strategy with a track record of having developed and successfully executed customer oriented multi-media marketing programs
- Strong cross-divisional team leader who expects excellence, develops others, and creates excitement around a compelling vision in a collaborative, team oriented fashion
- Ability to cut through complexity and ambiguity, prioritize effectively, set clear goals and operate in an agile fashion
- Skilled at making and defending tough decisions, while demonstrating care and concern for the opinions of others, both inside and outside the organization
- Strong leadership, interpersonal skills and social competence, team playerStrong negotiation and presentation skills
About the Company
Mackenzie Jones Middle East has decades of recruitment expertise in various industry sectors. Along with a deep understanding of key market sectors and regions, we never forget to treat clients, companies and candidates as individuals who have unique needs.
So we always listen, constantly learn, occasionally challenge and frequently advise. Its all part of a service renowned for its courtesy, consideration and dedication. Based in Dubai since 2006, our office covers the GCC and Levant countries and with the right regional expertise, we are the leading specialists.
Were growing rapidly because people appreciate our honesty, commitment and results.