Senior Marketing Manager

Job description / Role

Job Description

- To proactively manage a strong online presence of the property based website on all major search engines.
- To work with the proactive and reactive sales cells of the hotel to increase enquiries and manage peaks and troughs in the market via online marketing
- To protect the hotels brand standards in all online presence and to follow the hotel web policies
- Ensure hotel images and descriptions are updated regularly and represent the brand accordingly
- Manage all e-marketing databases
- Explore all online marketing and affiliate opportunities for all hotel segments
- Manage hotel website CRM and promotional activity
- Do website designs effectively, ensuring at all times that the website is effectively optimized and content is correct.
- Conduct website audits and research online market intelligence
- Manage email marketing campaigns and direct promotional activity to customers online
- Web links with associated events or activities occurring in the regions
- To facilitate e-marketing and direct marketing initiatives through Social Media.
- Gather and analyze intelligence on markets' threats and opportunities.
- Manage various e-tools. For example: eCRM (Customer Relationship Management), websites' CMSs (Content Management System), Social Media Management Platform, etc.
- Stimulate support and development of the online strategy within the hotel.
- Additional tasks as necessary depending on business needs

Requirements

- Digital Marketing savvy.
- Good communication skills.
- Good English language skills.
- Comfortable working with photo-editing software
- Familiarity with Google Analytics or other web analytics tools and metrics.

About the Company

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels'​ more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.