Job closed
Ref: OP003-78
Job description / Role
Support the Group Marketing & PR Manager with day-to-day duties including:
- Liaising with suppliers, obtaining competitive quotes, raising purchase requests, inputting in budget and filing of all marketing orders/invoices.
- Coordinating and organising promotional events, mall displays, exhibitions and roadshows (from booking venues, completing necessary paperwork, obtaining permits and organizing marketing and event support materials).
- Copywriting for marketing materials (offline and online) in English and Arabic. All Arabic content will be the sole responsibility of the Senior Marketing & PR Executive.
- Ensuring the website is always up-to-date and regularly updated and improved. Every time a new product is launched, the website must be updated in English and Arabic.
- Managing the company's social media pages: Facebook, Twitter, Instagram, YouTube, Linked In etc. At least one newsworthy, relevant post must be done every day, even on weekends. (As the company launches more products in the coming weeks/months, posts must be increased to promote not only the product launches, but coverage in media and project construction updates.
- Produce a bi-monthly overview/report of website statistics and social media engagement to the department manager and suggest ways to grow and improve numbers/results.
- Liaising with specialist agencies such as outdoor advertising, media buying agencies, digital media companies and publications to obtain proposals, quotations. Exploring new marketing opportunities to generate quality leads is key to this role.
- Working alongside the Graphic Designer . Guiding the graphic designer with brochures, e-newsletters, flyers and promotional materials. Ensuring graphic design jobs are briefed in well in advance of deadlines.
- Research new marketing channels in Dubai, UAE, GCC and elsewhere as and when required which will need to be comprehensively presented to the department manager.
- Write all Arabic press releases and circulate them to Arabic media.
- Grow the Arabic media contact list in the UAE and GCC to maximise PR potential.
- Arrange, organise and coordinate Arabic media visits to Dubai.
- Assist and support the department manager with product launches in Dubai and elsewhere.
- Monitor all Arabic press coverage.
- Liaise with key Arabic brokers/agents business introducers and ensure their marketing materials promoting our products are consistent with ours.
Support the Group Marketing & PR Manager with day-to-day duties including:
- Prepare and write marketing materials for JK Properties as and when required.
- Research new online portals where JK Properties can benefit from free listings.
- Obtain quotes and proposals from various different real estate related portals, newspapers and magazines to obtain the maximum amount of exposure for JK Properties.
- Reviewing the JK Properties website once a month to ensure content is correct and suggest improvements that can be made to the website.
- Manage social media for JK Properties (one post per day is sufficient).
- Support the department manager and JK Properties Sales/Leasing Manager with promoting and marketing exclusive projects and off-plan developments which will generate good leads and sales for the company.
Although the majority of the company's marketing is limited to newspaper advertising and SEO, in the future as the business centers expand across Dubai, the Senior Marketing & PR Executive will need to assist with copywriting, media advertising bookings and digital/online marketing.
On a monthly basis the ABC website will need reviewing and updating.
Requirements
- The ideal candidate will have at least 8 years of Media & PR experience.
- Relevant experience of having worked with a developer in the UAE is a plus
- Arabic is desired but nor a mandate
- Good contacts with Media & PR companies.
About the Company
The Heart of Europe (THOE) will be the worlds only island destination that brings together the best of Europe. The vision behind this worlds iconic, one of a kind project is to create an elegant European lifestyle experience where every detail is underscored by luxury and perfection.
Imagine a place where every day is a delight to the senses. Where every sunrise holds the prospect of a fresh discovery. A destination that inspires adventure. A life that lifts you far from the rat race. This is more than just a destination; this is a lifestyle like no other. An address that captures the very essence of effortless European living and creates a vacation experience that goes beyond imagination. This project brings together the very best of European designs, heritage and hospitality in a truly breathtaking and unique island setting. The Heart of Europe finds its home amidst the stunning archipelago of the World Islands, which stretch 4km from Dubais coastline. Surrounded by the glittering waters of the Arabian Gulf, this iconic project occupies a cluster of six islands within the World development, creating a contemporary haven that is the epitome of sophisticated living.