Job closed
Ref: GP285-935
Job description / Role
Senior PR and Marketing Executive - Chalhoub Own Concept Beauty
You will be assisting the Head of Marketing with support from the PR agency to define and execute the PR and offline media strategy for our Chalhoub Own Concept Beauty Brand. In close daily cooperation with the brands, digital marketing, content managers, the Senior PR & Communications Executive is responsible for optimizing PR coverage and offline media through strategic planning.
You will manage the PR agency and media agency ensuring excellence of PR and media performance. You will be based in Dubai covering whole of GCC region.
What you will do
- Mange PR and media budget, plan, develop, and execute successful PR and media strategies
- You will drive the development and implementation of PR and media campaigns
- You will build and maintain a permanent relationship with the press and key brand ambassadors
- You will research and develop media collateral
- You wil overlook the writing and distribution of press releases and 'sell in' stories to key target media channels, execute campaign measurement and evaluation
- You will create (or adapt), press kits and ensure they are dispatched timely
- You will analyse creative needs; suggest ideas and coordinate with the brand marketing teams for all related tasks
- You will prepare a brief for PR and media agency on all PR and media requirements and monitor their performance
- You will manage the PR and media aspect of a possible crisis situation
- You will increase brand visibility and come up with ideas that can be translated into communications campaigns
- You will recommend and manage Award submissions and speaking opportunities locally, regionally and world wide
- You will review all Arabic press materials and ensure it is up to the brand's standard
- You will coordinate ideas and opportunities for feature articles, interviews, presentations, and other public relations activities
- You will work in close coordination with the journalists to ensure all possible media leads are generated and maximise especially when it is in relation to the organization/brand portfolio
- You will manage and build a strong relationship with Key influential bloggers and media and organise events
- You will prepare monthly media coverage report, monitor and analyse industry news
- Organized event with media and influencers
Requirements
What you need to succeed in this role:
We see success in the role as being able to fully managed and execute successful PR and media media strategies. More specifically, we would love to hear from you if you can say yes to the below....
- You will have previous experience of dealing with UAE/GCC press, media, agencies and influencers
- You will be excellent at collaborating cross functionally
- You will be looking to grow your career into a managerial level role
- Previous agency experience would be advantageous
About the Company
The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.
By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.
With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.
By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.