Job closed
Ref: OP548-89
Job description / Role
Responsible for developing and executing the corporate communications strategy and media relations program for Aldar with the goal of positioning Aldar as the real estate industry leader to the investors' community, customers, government, general public and international, domestic trade and lifestyle media in conjunction with the department head.
Roles and Responsibilities:
* Provide strategic oversight and developing the annual PR plan with the PR agency.
* Execute press outreach, media events, media calls, collateral, crisis communications support and press material development;
* Creating PR programs that positively position Aldar and align closely with marketing campaigns, using communications tools and practices, to reinforce Aldar message;
* Provide communications counsel to senior management, helping to enhance the company's success by applying proactive and reactive communications strategy, including crisis communications.
Major Activities:
* 55% - Fetch and develop weekly news about Aldar by continuously meeting senior management to receive updates on Aldar activities. Draft key messages and PR brief to share with relevant parties accordingly. Write clear and compelling pitch letters, press releases and by-lined articles. Proactively manage editorial calendars
* 15%- Develop compelling story angles to achieve significant increases in Aldar awareness. Pitch stories to media to achieve highest visibility for in print, broadcast, TV and online.
* 15% - Work closely with the Marketing teams (development and retail) to strategically integrate Aldar Communications programs. Ensure all press releases are communicated internally and on our website.
* 10% - Identify media trends, news cycles and spin opportunities, assist with crisis communications and development of digital assets program.
* 5% - Analyze and measure results of PR programs. Manage budgets and campaign ROI
Reporting Lines:
* Report to: Senior Manager - Corporate Communications
* Report From: N/A
Requirements
* Bachelor's Degree in Marketing, Communication, Journalism or Business Management.
* 5 years relevant experience in public relations and communications agency. Ideally in real estate, listed company.
Interpersonal skills:
* Strong copy writing and content generation capabilities.
* Strong network of B2B, national business and trade media contacts.
* Proven successes in both traditional and interactive PR channels
* Acute sense of judgment, tact and diplomacy
* A strong-sense of teamwork and ability to both manage AND execute programs
* Knowledge of international publications and opportunities is a plus
* Excellent written and oral communication skills
* Solid writing skills (writing samples required upon receipt of resume)
About the Company
The company has developed some of Abu Dhabi's most iconic and complex projects, from the Formula 1 facilities on Yas Island to the thriving new Shams Abu Dhabi community on Reem Island. Its property portfolio is diversified and balanced, with residential communities accounting for around half of assets, retail property representing a third, and the remainder split between commercial and hospitality.
With a land bank of over 77 million square metres, 90 percent of which is in special investment zones, Aldar Properties is focused on serving the growing demand in the UAE for high-quality and professionally managed property.
Aldar Properties is a strong partner of the Abu Dhabi government, which is a major shareholder. The business is aligned with the Emirates Vision 2030 strategy of economic diversification and social infrastructure development.