Senior Travel Retail Marketing Executive

Job description / Role

L'OCCITANE is an equal opportunities employer. This means that, when making decisions about our employees' careers with us, our main considerations are their ability to do their jobs and develop in their roles. One way we cultivate change is by creating a more diverse and inclusive workplace and organizational culture. As part of this, we are committed to building an environment that is free from discrimination and harassment where everyone feels respected and valued. We recruit positive-minded people who share our core values - entrepreneurship, team spirit, leading by example and authenticity - and our commitment to sustainability.

L'OCCITANE Group's mission is to "empower entrepreneurs and communities to cultivate natural beauty and well-being and regenerate nature". L'OCCITANE is also committed to sustainability for business, people & the planet, as well as respect of human rights, ethics principles and labour protection. All employees at L'OCCITANE must therefore implement the company's mission and integrate the social, environmental, economic and legal effects of their actions in their day-to-day job. In practice, this means that any employee at L'OCCITANE shall contribute to growing sales, regenerating nature, caring for our consumers & partners and supporting our employees.

Accountable for supporting the strategic plan to grow Axe and TR sets categories across TR Middle East (Europe and Americas).

Working in close collaboration with Demand Planning, Sales Team, NPD team & Global TR Marketing team. The portfolio of brands include L'Occitane en Provence, Elemis, Sol de Janeiro & Erborian.

What you'll be doing

LEAD REGIONAL TRADE MARKETING

- Full accountability in the development, planning and execution of the Trade marketing strategy in line with Brand guidelines and Go-To-Market strategy in TR
- Responsible for the animations and events execution: planning, liaising, and coordinating with internal and external stakeholders for successful execution,
- Propose creative and engaging customer experience adapted to market needs. Driving omnichannel activation and maximizing online/offline synergy.
- Optimize all marketing resources available, and adapt them to regional needs to maximize promotional plan efficiency. Prepare tools for retailer presentations.
- Build the annual Gifting plan - GWP, Sampling - considering local needs and ensuring promo check.
- Ensure excellent POS execution in close collaboration with the Commercial and Retail team (VM, POSM...)

MANAGE MARKETING EVENTS INCLUDING 360°

- Drive the implementation of Outpost & HPP, PR events adapted to Regions/Operators to ensure maximum consumers engagement and conversion.
- Lead the regional marketing event pack and prepare the key assets, integrating all the launch information for the field team - across digital, social media and instore activations to merchandising
- Lead the briefs for the Concept & VM team to maximize brand image, customer centricity and SO Sales
- Maximize the seasonal initiatives: planning, coordination with Sales team,
- Implement post events analysis and keep a close eye on the competition to provide the global team a regular updates.

FORECAST MANAGEMENT AND BUDGET

- Responsible for the forecasting of trade touchpoints: gift-with-purchase and sampling, art of gifting, animation tools and seasonal initiatives.
- Support the Brand manager in the global budget planning and business review presentations.
- Manage the regional marketing budget to ensure key launches and initiatives are adequately supported, maximizing ROI.
- Analyze animation reports and sell-out performances to create insights that will help drive Trade marketing plan and Category strategy.

OTHERS

- Gather consumer insights, and shop performance and apply this knowledge into marketing decision-making
- Foster cooperation with regional domestic markets in order to accelerate the brand building exercise in the region and maximize omni-channel synergies,

Requirements

What you'll need to succeed

- Experience in 360 marketing within Travel retail, minimum 3 years
- Good relationships with airports
- Middle East/GCC experience

What we can offer you

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.