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Job description / Role
SEO Officer - Digital & Marketing - UAE
This role:
- Works within the SEO team, reporting to the SEO Manager, inside the Digital Marketing team.
- Is jointly responsible for the management, development, and performance of the SEO channel within eCommerce, including all Search Engine Optimization and App Store Optimization activities.
- Works seamlessly with Senior Performance Managers, other Digital Marketing channel managers and brand teams to deliver the business plans for eCommerce brands.
- Is responsible for the delivery of marketing channel targets and contributing to overall brand ROI targets.
Requirements
- At least 2 years of working in SEO marketing within an eCommerce business.
- Deep understanding of all technical aspects of SEO, ASO and SEM and how to build strategies from them to increase discovery, traffic and sales.
- Experience developing content strategies and creating content to optimize pages and achieve SEO & ASO objectives.
- Experience using and leverage the full potential from SEO tools including Google Search Console, Screaming Frog, Ahrefs, MOZ.
- Strong understanding of CMS platforms and semantic HTML.
- Expertise with enterprise web analytical and data tools (e.g. Google Analytics, Adjust, Firebase, Magento etc.)
- Analytical and numbers driven, able to make fact-based recommendations from complex data and turn insight into action.
- Strong understanding of all digital KPIs controlling eCommerce performance.
- Good commercial acumen and awareness of how to affect profit from any given activity.
About the Company
As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.