UAE National - Digital Marketing and Media Specialist

BAC Middle East

Dubai, UAE

Ref: MP450-1770

Job description / Role

Employment: Full Time

Responsibilities and Accountability

The Media Specialist possesses strong expertise in the execution of the company’s Media Strategy, working closely with key stakeholders (internal and external). He/She are experienced with content development. It is preferred that they have at least 8 years of experience within a Media capacity.

The incumbent demonstrates competence which stretches across all social media community channels (Facebook; Instagram; Twitter; Google, etc). Capability extends to the identification, design and development of appropriate strategies to update the website. The Media Specialist recognizes the need to identify the target audience considering demographics amongst other factors such as budget; measurable objectives; alignment to business goals. He/She can optimize varying mediums to promote effective branding. He/ She have good knowledge of branding, SEO and metrics to evaluate effectiveness.

The incumbent has good skills in graphic design and can execute the other functions’ needs in areas such as PowerPoint development. The incumbent should be familiar with Adobe Creative Suite especially Illustrator, In Design and Photoshop programs. The ability to edit videos is highly desirable.

Requirements

The incumbent meets the requirements of the role by:
- Ensuring alignment to the business objectives
- Managing Search Engine Optimization (SEO) – assessing ranking position
- Assessing risk and handling damage mitigation
- Developing appropriate editorial content
- Regularly engaging with external markets
- Adapting to new technologies as applicable
- Liaise with Dubai Media Office & other bodies
- Staying abreast of key messages

The Media Expert maintains strong stakeholder skills across the organization on a frequent basis.

About the Company

BAC Middle East - the longest established professional recruitment consultancy in the UAE. Established in 1979, we have been at the forefront of the region's recruitment industry for 40 years and were the first firm of our type in the world to achieve ISO9001 certification: a reflection of our constant emphasis on quality and customer satisfaction.

With our well-developed infrastructure and staff strength, we are able to assist you with recruitment needs ranging from junior professionals through to middle and senior management, whatever your industry sector.

BAC's proven regional experience and resources can help ensure that you recruit the best available candidates and enjoy the many advantages of a managed recruitment process.

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