Job closed
Ref: OP004-43
Job description / Role
Our client is a leading prestigious Middle East organisation. We're helping our client build out it's brand and marketing team and as such a new role has become available.
The Customer Experience Director will be responsible for shaping and overseeing our client’s customer engagement strategy across its products and communications platforms. Experience within an B2B and B2B capacity is essential having worked within an established organisation within a digital capacity. The purpose of their role is to drive brand loyalty and customer retention throughout the group.
Key Responsibilities:
- Develop the customer engagement strategy working within the Brand and Marketing team, including:
- Shaping the customer communication programme and driving consistent brand messages across all delivery platforms
- Developing and overseeing the customer events programme including utilizing our clients existing network of partnerships
- Seeking out opportunities and best practice in customer engagement activity
- Developing and managing customer profiling strategy
- Integrating the customer engagement strategy into existing CRM system
- Utilizing opportunities for cross selling throughout the customer journey
- Budget management
- Leading the customer profiling strategy
Requirements
We’re looking for someone experienced and talented to fill this role. Someone who is not only an amazing Marketing professional, but someone who also lives and breathes Customer Experience. Someone who can see beyond the everyday and can think on their feet and formulate bold strategies and campaign ideas and turn them into a reality. The candidate should have 15-20 years experience within marketing and a real core background in Customer Experience and the customers journey. Having experience within Digital and CROM is also essential given the magnitude of the role.
Skills & Qualifications:
- Prior experience in working in a fast paced environment
- Previous experience working with CRM affiliate programs
- Good understanding of affiliate trends and influencers
- Ability to effectively present to and build relationships with key decision makers in one-on-one meetings and networking events
- Hands-on experience with tools and technologies for reporting
- Knowledge of online affiliate and referral models including CPA, CPC, CPL, CPM
- 15-20 years experience with 5 years experience at a senior management level
Should this role be of some interest to you please apply within!
About the Company
MCG Associates is a leading international executive search & recruitment company specialising in the communications industry. We connect many of the world’s most innovative and respected organizations with top talent across entire career lifecycle - from exceptional graduates to top-ranking business leaders. Facilitating our clients’ needs across Account Handling, Creative Design, New Business, Planning, Project Management, Production and Marketing disciplines.