Digital Marketing Officer

Job description / Role

We are seeking a highly motivated and experienced Digital Marketing Officer to join our higher education company. The ideal candidate will have a minimum of 3-5 years of experience in digital marketing and a proven track record of driving successful digital marketing campaigns. As a Digital Marketing Officer, you will be responsible for developing and implementing digital marketing strategies to promote our brand, programs, and services.

Responsibilities:

• Develop and implement digital marketing campaigns to promote our brand, programs, and services.
• Create engaging content for our website, social media, and other digital channels.
• Monitor and analyze the performance of digital marketing campaigns and make recommendations for improvement.
• Use analytics tools to track website traffic, user behavior, and other key metrics.
• Manage and grow our social media presence, including Facebook, Twitter, LinkedIn, and other platforms.
• Create and manage email marketing campaigns to promote our programs and services.
• Collaborate with other departments to ensure a consistent and effective brand message across all digital channels.
• Stay up-to-date with the latest trends and best practices in digital marketing.

Salary:
AED 3,000 to 3,500 per month inclusive of fixed allowances.

Requirements

• A Bachelor's degree holder.
• A minimum of 3-5 years of experience in digital marketing.
• Strong knowledge of digital marketing tools and techniques, including SEO, PPC, social media marketing, email marketing, and content marketing.
• Excellent communication and interpersonal skills.
• Strong analytical skills and ability to use data to drive decisions.
• Experience with Google Analytics, Google AdWords, and other digital marketing tools.
• Ability to work independently and as part of a team.

About the Company

Al Tareeqah Management Studies (ATMS) provides students with an opportunity to study International University Programmes while living in UAE. Our main goal is to provide all our students with a quality, cost-effective education and we pride ourselves in maintaining the highest academic standards.

ATMS has a good understanding of the local market and immense amount of experience in managing education since 2006. We have explored the Middle East market and found ways to successfully market the fully accredited, approved and recognized curriculum. Our courses are delivered by the lecturers holding their PhD’s and drawn from academic and bearing relevant industrial experience.

Our mission is to provide quality education in our chosen fields and prepare character, caliber and vision to build the future world.

We want to empower individuals – no matter where they are from or their age – with all the knowledge and guidance that they need to become worthy management professionals. It will be always our endeavor to develop truly effective, flexible & integrated management study programs for the benefit of one and all.

Reputation of the Institute: ATMS is a well-reputed firm operating in UAE for the past 6 years.