Location
Online
Dates
Can be taken anytime
Course Type
Professional Training Course
Accreditation
Yes (Details)
Language
English
Price
$4,000

Course Overview

In today's competitive environment marketing has become a key differentiator between those organisations that succeed and those that don't. Market analysis studies the attractiveness and dynamics of specific markets within specific industries. Through thisanalysis the strengths weaknesses opportunities and threats of a company can be identified allowing you to select the target market which most closely meets your business needs. This course covers the fundamental concepts of marketing and explores a range of models and concepts which will help you decide on a winning marketing strategy.

Who should take this course

These management issues are critical to executives responsible for leading or coordinating the activities of marketing and sales department.

Accreditation

CPD

Course content

Introduction to marketing management. The marketing concepts. Strategy and goals. SWOT Analysis. Competitive Analysis. Environmental Analysis. Customer Analysis. Markets and Segments. Market Opportunity Analysis Segmentation. Buying behaviour. Buyer behaviour. Seller behaviour. Marketing strategy development and decisions. Product life cycle. Market research. Marketing strategy. The Marketing Plan. Managing and delivering marketing. Pricing Marketing channels. Advertising Managing. Sales/Customer Experience On-line marketing. Marketing reports.

About Course Provider

London Training for Excellence offer a wide range of training courses in London for organisations and individuals who wish to advance their skills and knowledge in the business world. With a great training centre in London, London TFE have everything that is needed to understand the basic needs of a business. Each course focuses on the ‘real-life’ issues a business could face and how to tackle them with ease.

London TFE have a team of enthusiastic leaders and instructors who share a passion for education and want to deliver that same passion to every individual who wish to take a business to succession. Each training courses London encourages individual to aim high and reach their full potential.