Bachelor of Business (BBus) in Marketing

UAE, Dubai - Dubai International Academic City
Dates flexible (2 years)
Course Type
Professional Training Course
Yes (Details)
Course Fee

Special prices available

Course Overview


  • 2 Years (6 trimesters)


  • Bachelor of Business

From billboards to social media, marketing messages are everywhere. In this course, you will learn to understand market trends and develop sustainable competitive strategies for products and services.

You’ll explore consumer behaviour, marketing communications, international marketing, marketing research and analysis and services marketing. You’ll see marketing theory brought to life through case studies, industry placements and by working with real clients to develop strategic marketing plans.

Recommended double majors:

  • Finance
  • Management
  • Professional recognition
  • This course is recognised by the Australian Marketing Institute (AMI).

Career opportunities:

  • Account Manager or Consultant
  • Product or Brand Manager
  • Market Research Analyst
  • Sales and Marketing Manager
  • Digital Marketer

3 intakes a year:

  • January
  • May
  • September

    35% Scholarship on the first 24 credit points for Year 2019 intake

Who should take this course

12th and 13th Year school graduates.


All our Programs are accredited by TEQSA Australia and KHDA

Course content

Students have to finish 72 credit points.

About Course Provider

Murdoch University International Study Centre Dubai was established in 2008 as a core branch of Murdoch University which is based in Perth, Western Australia. The Murdoch Dubai campus is situated at Dubai International Academic City and the university is licensed by the Knowledge and Human Development Authority (KHDA). Providing state-of-the-art facilities, excellent student-staff ratios, outstanding student support services and world class technology, students are equipped with real-life skills and have access to the highest education standards globally.

All courses at Murdoch Dubai follow the same academic requirements as the courses offered in Australia. Murdoch Dubai awards an internationally recognized Australian degree, exactly the same as the one conferred on campus in Australia. This ensures a 100% transfer of credits if a student wishes to, at any point of time, study at Murdoch in Australia and pursue the same degree course, guaranteeing seamless education. Our mission is to extend knowledge, stimulate learning, and promote understanding, for the benefit of the wider community. Murdoch University Dubai is committed to promoting intellectual independence within a supportive and sustainable environment for students and staff and to support the UAE's ambitions in providing an ongoing pool of regional graduates equipped with skills connected to the demands of expanding industry sectors.