Blue Ocean Strategy

Companies have many times come in front for the competition and had always been on search of profitable growth and sustained competitive advantage. Companies are always fighting just because of the diversified markets, for the market share and are struggling for the differentiation. In today’s competitive and highly overcrowded industries the competition of the head on results is nothing but just bloody ‘red oceans’ of the rivals that are having the fight over the profit pool which is characterized by the increased level of the commoditization. However, there are many of the companies which still try to have competition within the ‘red oceans’ but the question arises is the adopted strategy is good to go with in creating the profitable growth in the future?

The course gives new insights for the formulation of the strategy and its execution. The participants can engage themselves in the frameworks, tools and in the strategic concepts of the blue ocean and can help in starting and creating of the ‘blue oceans’ of the unchallenged market space to assist you in making the competition irrelevant. The participants will get an idea on how the concepts supplement each other and go beyond the traditional approaches. There had been much of the emphasis on the learning and applying of the strategies of Blue Ocean, its tools and the framework to the business situation as this would help the business to break away from the competition in order to achieve the profitable growth.

This course is for the senior executive, head of strategy, business owner or any executive from top to lower management that are directly involved in the developing new products.

IKL Certificate

Review and analysis of competitive strategy

The participants will be evaluating the concepts and the tools of the competitive strategy that will comprise of the Five Forces that are positioning analysis, differentiation, industry value chain, generic strategies of cost leadership.

Foundations of Blue Ocean Strategy

• Key features that are separating ‘red ocean’ and the ‘blue ocean’
• How ‘Value Innovation’ can be achieved the immediate pursuit of differentiation and low cost
• Different paths from which you can re-shape the market boundaries in order to break away the completion & unlock the new demands
• Explanation of The Eliminate-Reduce-Raise-Create Framework, and Six Paths Framework and Strategy Canvas would be given

An assessment: How Blue is your ocean?

Applying the Blue Ocean Strategy after analyzing the situation of the business – to draw ‘As-Is’ strategic canvas of the business. Understanding and identifying the assumptions of the industry and its cost implications. To contrast the ‘blue ocean’ outcome with the perspective of ‘red ocean’

Creating New Market Space

• Exploring how ‘Value Innovation’ could be systematically pursued to unlock new demand in the market.
• Three Tiers of Non-Customers: think other than existing customers and exploring the new customers
• Buyer Utility Map: exploring levers that could be pull for creating compelling leap in value for market that unlocks demand from noncustomers
• Six Paths Framework: to understand paths for reconstructing the market boundaries and unlocking new business ideas

Looking for own ‘Blue Ocean’

Starting the searching process for ‘Blue Ocean’ of new market space for your own organization. The main aim is to practice how the tools and frameworks can be used and also taking the advantage of the diverse experiences of other participants in order to create market space.

Implementation of the Blue Ocean Strategy

• To explore key approaches for the implementation of Blue Ocean Strategy low and the fast cost while winning employees support.
• Tipping Point Leadership: Learning how motivational, cognitive, political and resource could be overcome that is preventing the best strategies from being executed
• Fair Process: Learning how to have communication and interaction with the staff so that trust can be build which will be facilitating the execution of Blue Ocean Strategy for the organization

Institute of Knowledge and Leadership (IKL) has emerged on the global map of learning, talent development and executive education as a highly advanced and qualified training platform. IKL is based in Dubai and serves prominent clients from across the MENASA region.

The distinctive factor about IKL is its significant, highly qualified and skilled pool of global trainers, primarily equipped with state of the art training methods and techniques coupled with the passion to share knowledge and to co - create a value proposition with organizations and their teams. IKL has trainers across the globe from 25 nationalities, over 200+ knowledge areas, and with a cumulative training, knowledge creation, sharing, and dissemination experience for over 1000+ years with over 2 million participants globally.