Location
UAE, Dubai
Dates
26 - 28 Mar 2019 (3 days)
Course Type
Professional Training Course
Accreditation
Yes (Details)
Language
English
Price
$4,000 $3,200 only

Course Overview

Have you ever put yourself in your customers’ shoes? Do you know the true values of customer loyalty? This fascinating and fast-moving course gives you a thorough understanding of customer behaviour in order to create loyalty programmes that benefit both your customer and your business. With much participation involved throughout the day, you’ll find out how best to make the most out of data analytics and its importance throughout your value chain.

Expected outcomes: By the end of the 3rd day, you’ll be comfortable and able to ‘hit the ground running’. You will, beyond doubt, have gained new knowledge or expanded on your existing knowledge. We provide our attendees with an overview of the skills, knowledge and behaviours associated with the topic and give you invaluable tips on how the skills gained throughout your three days can help you during your everyday duties.

Who should take this course

Everyone who leads a customer service team, leaders who are involved with Loyalty programmes and everyone who would like to have abetter understanding of the customer loyalty.

Accreditation

Certificate of Attendance

Course content

Day 1:

  • Be a customer and Look outside the window
  • Look, sound, feel - take the role of the customer
  • Loyal customer - break down the behaviour
  • Customer journey -A journey through the years
  • Fundamentals of loyalty - What are they? How do they determine the personality of the programme?
  • Global trends - How often do they change? Do they dictate or advise?
  • Strategies of a Loyalty programme - How to build a successful loyalty programme? What to consider? Deliver a new experience - Be creative, be unique, be simple

Day 2:

  • Operational challenges - Identify, attack, minimise impact
  • Accounting for the reward programmes - Do the companies account or not?
  • Customer Value proposition
  • Branding - more trust, less buzz
  • Data analytics and its importance - Best practices and trends
  • Customer segmentation processes -Before and now
  • New customers vs existing customers
  • The right initiatives lead to success

Day 3:

  • Prioritise to stay effective
  • Loyalty value chain and profitability
  • Technology and Loyalty - Loyalty platform solutions
  • Communication and loyalty
  • Communication style
  • Loyalty through communication
  • Commitment wheel

About Course Provider

A dynamic and forward-thinking boutique consultancy, we provide executive staffing, bespoke learning solutions and consultancy services to the private and public sectors.

Greek for ‘the two of us’, our name Diomas embodies the belief that ‘two minds are better than one’. This is exactly what we represent in all of our projects; collaborative engagement to maximum effect. We apply this philosophy in everything we do; ensuring our clients receive the best possible service.

It’s more than just the two of us though. We believe that there’s nothing more powerful than the combination of your organisation and our collaborative thinking – the two of us working closely together. Collaboration with you enables us to define the best possible outcomes for your business. Which is why we’re incredibly proud of the results that our valued clients are enjoying.