Digital & Social Media Marketing

The course focuses on the formulation, development and implementation of the digital marketing strategy.

Individuals involved in the formulation, development and implementation of the digital strategies or the ones who are aiming to pursue this career.

• All middle and senior managers who are required to achieve results through a sales team.
• Managers who are required to perform the sales management function within their organization.
• Executives who are about to assume sales management responsibilities.

IKL Certificate

• What is Digital Marketing
• Search Marketing (SEO)
• Search Marketing (PPC)
• Digital Display Advertising
• Email Marketing
• Social Media Marketing (Part 1)
• Social Media Marketing (Part 2)
• Mobile Marketing
• Analytics
• Strategy & Planning

Institute of Knowledge and Leadership (IKL) has emerged on the global map of learning, talent development and executive education as a highly advanced and qualified training platform. IKL is based in Dubai and serves prominent clients from across the MENASA region.

The distinctive factor about IKL is its significant, highly qualified and skilled pool of global trainers, primarily equipped with state of the art training methods and techniques coupled with the passion to share knowledge and to co - create a value proposition with organizations and their teams. IKL has trainers across the globe from 25 nationalities, over 200+ knowledge areas, and with a cumulative training, knowledge creation, sharing, and dissemination experience for over 1000+ years with over 2 million participants globally.